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India’s leading tyre manufacturer moves to AWS to digitise the manufacturing process and transform the customer experience

Bengaluru, NFAPost: Amazon Web Services (AWS) announced that India’s leading tyre manufacturer Apollo Tyres is going all-in on AWS to digitally transform. By moving all of its IT infrastructure to AWS, Apollo Tyres can use AWS’s broad portfolio of services to innovate new customer experiences while driving productivity, compliance, and process efficiency gains globally, across seven factories.

Apollo Tyres will draw on the breadth and depth of AWS capabilities, including Internet of Things (IoT), data and analytics, and machine learning, to transform into an agile, data-driven enterprise. Using data from the factory floor and real-time information from production machines, like tyre rubber mixer machines, Apollo Tyres can expand operational intelligence capabilities and more accurately manage machine utilisation, ensuring high quality levels and machine efficiency.

With AWS, Apollo Tyres is connecting all of its factories in the cloud this year in India and Europe. By 2022, Apollo Tyres plans to migrate all mission-critical enterprise applications, including its SAP applications, to AWS to enhance customer experience, improve process efficiency, and enable process automation.

Apollo Tyres Chief Digital Officer Hizmy Hassen

Apollo Tyres Chief Digital Officer Hizmy Hassen said by digitally transforming with AWS, we can unlock productivity and efficiency gains in the company’s factories globally, innovate new products and services faster, and enhance customer experience.

“We are using AWS capabilities, like IoT and machine learning services, to connect our factories and make them smarter. This fosters collaboration between our IT and business teams to make the production process more efficient, while delivering higher quality products at lower cost,” said Apollo Tyres Chief Digital Officer Hizmy Hassen.

Apollo Tyres produces more than 2,425 tons (2,200 metric tons) of tyres daily in its seven factories worldwide. Each factory previously ran their on-premises infrastructure in silos, which provided limited visibility into global manufacturing efficiencies. Apollo Tyres needed to upgrade its infrastructure to develop new ways of engaging with fleet operators, tyre dealers, and consumers, while delivering tyres and services efficiently at competitive prices.

The company’s first step was to create a data lake on AWS, which centrally stores Apollo Tyres’ structured and unstructured data at scale. This data lake provides the foundation for an integrated data platform, which enables Apollo Tyres’ engineers around the world to collaborate in developing cloud-native applications and improve enterprise-wide decision making. The integrated data platform enables Apollo Tyres to innovate new products and services, including energy-efficient tires and remote warranty fulfillment.

Amazon Web Services (AWS) India and South Asia Head – Enterprise , Mid Market & Global Businesses Vaishali Kasture

Using AWS IoT SiteWise, a managed service that makes it easy to collect, store, organise, and monitor data from industrial equipment at scale, and AWS IoT Greengrass, an open-source edge runtime and cloud service for building, deploying, and managing device software, Apollo Tyres developed an IoT-in-a-box solution. The solution connects production machines on the factory floor to AWS in as few as five days.

Amazon Web Services (AWS) India and South Asia Head – Enterprise , Mid Market & Global Businesses Vaishali Kasture said
Apollo Tyres is using the cloud to digitally transform, improve the tyre manufacturing process, and deliver better value to customers.

“By moving its entire infrastructure to AWS, Apollo Tyres creates an environment of rapid and continuous innovation to provide safer and better quality tyres, and enhanced customer service experiences,” said Amazon Web Services (AWS) India and South Asia Head – Enterprise , Mid Market & Global Businesses Vaishali Kasture.

Once connected, the solution captures data from multiple machines—including mixers, tyre building equipment, and curing presses—and feeds it to the data lake. Apollo Tyres uses Amazon Redshift, a cloud data warehouse, to create a global dashboard for visualising production information from the data lake, providing business teams and plant managers with real-time visibility into the manufacturing process. This visibility improves production efficiency and productivity, for example by reducing the idle time of curing presses that shape the tyre in a mold by 50%.

Apollo Tyres also launched an automated tyre inspection programme that checks for tyre defects using photos of the tyres taken as they progress along the production line. Based on Amazon Rekognition, a machine learning service that automates image and video analysis, this automation allows factory supervisors to intervene when manufacturing anomalies occur, providing customers with high-quality tyres that meet strict safety standards.

Using Amazon Elastic Kubernetes Service (Amazon EKS), which gives AWS customers the flexibility to start, run, and scale Kubernetes applications in AWS or on premises, Apollo Tyres is building new digital products using microservices that support any application architecture, regardless of scale, load, or complexity. For example, the manufacturer is building a suite of applications to help commercial vehicle fleet operators track the status of their vehicles’ tyres, prompting them to replace a tyre before it fails, to ensure road safety and minimise vehicle downtime.

About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management.

The company is present in 81 Availability Zones within 25 geographic regions, with announced plans for 27 more Availability Zones and nine more AWS Regions in Australia, Canada, India, Indonesia, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit

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