› The all-new premium midsize sedan offers plenty of space, a host of safety features and an emotive design
› Efficient TSI engines, high levels of comfort and advanced infotainment systems
› Model name ‘SLAVIA’ pays homage to the brand’s heritage and ushers in a new era
› Reflects great global collaboration; Manufactured in Pune, India
Mumbai, NFAPost: The introduction of the SLAVIA marks the start of ŠKODA AUTO’s next stage in the INDIA 2.0 project. Following the successful launch of the midsize SUV KUSHAQ, the brand-new sedan is the Czech carmaker’s second India-specific model.
The SLAVIA’s manufacturing process has a localisation level of up to 95%. As the sedan is based on the MQB-A0-IN platform – an MQB variant specially adapted by ŠKODA AUTO for India – it offers a comprehensive range of safety features and advanced infotainment systems.
The power output of the TSI engines available for the SLAVIA is 85 kW (115 PS)* and 110 kW (150 PS)* respectively, and just like other ŠKODAs, this model is characterised by an emotive design. Its name is both a tribute to the carmaker’s beginnings and a symbol of a new era in the Indian market.
ŠKODA AUTO CEO Thomas Schäfer said with the new SLAVIA, the company is igniting the next stage of INDIA 2.0 product campaign.
Following the successful launch of the KUSHAQ, we are now entering another popular segment with our brand-new premium midsize sedan. The SLAVIA is perfectly tailored to the needs of our customers in India and is built with up to 95% localisation. We are confident that both the KUSHAQ and the SLAVIA will allow us to leverage the full potential in
this promising, growing market,” said ŠKODA AUTO CEO Thomas Schäfer
ŠKODA AUTO Volkswagen India Private Limited Managing Director Gurpratap Boparai said the successful start of the INDIA 2.0 project with the KUSHAQ truly highlights what can be achieved with global collaboration here in India.
“In addition to the increasingly sought-after SUVs, the premium sedan segment offers tremendous potential, and it’s a territory that we have made our own. The sophisticated SLAVIA stands for prestige and style. It also represents a new growth area for ŠKODA AUTO,” said ŠKODA AUTO Volkswagen India Private Limited Managing Director Gurpratap Boparai.
With its sophistication, capable engines and numerous Simply Clever features, ŠKODA AUTO Volkswagen India Private Limited Managing Director Gurpratap Boparai said the SLAVIA will appeal to discerning customers in India, and it will also be appreciated in markets around the world.
“We are confident that the ŠKODA SLAVIA will continue the benchmarks set by the OCTAVIA and SUPERB and will help us to further strengthen our dominance in the segment,” said ŠKODA AUTO Volkswagen India Private Limited Managing Director Gurpratap Boparai
ŠKODA AUTO India Brand Director Zac Hollis said with the launch of KUSHAQ, Skoda has witnessed unprecedented growth for ŠKODA Auto India.
“While KUSHAQ saw us conquer new territory with a mid-size SUV that represents the aspirations of modern India, SLAVIA, gets us back to our roots, as the brand that brought the original premium sedan to India,” said Zac Hollis.
Despite the headwinds faced by the industry, Zac Hollis said Skoda has continued with its product campaigns, expanded network reach to more than 100 cities, augmented the brand awareness, delivered on our promise of customer-centricity, professionalised the dealer network, introduced value-added services and set new benchmarks in the after-sales business.
“SLAVIA is gorgeous inside out, and will be our second volume driver along with KUSHAQ, as we continue to substantially grow our volumes in India,” Zac Hollis.