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Karnataka Digital Economy Mission (KDEM) unveils the strategy at The Big-Tech Show, Mysuru

Bengaluru, NFAPost: With upcoming Bengaluru Tech Summit 2021, the Government of Karnataka and KDEM under Beyond Bengaluru initiative in the city of Mysuru launched a big event called ‘The Big Tech Show’.

The programme is aimed at enhancing growth in the IT /ITeS, Business Processing Outsourcing (BPO), Electronic System Design Manufacturing (ESDM), and Telecom sector industries located in emerging technology clusters in Tier II & III cities across the State.

KDEM also unveiled the new Global Capacity Centre (GCC) Strategy Spoke – Shore in the presence of Union Minister of State for Skill Development and Entrepreneurship and Electronics and Information Technology Rajeev Chandrasekhar and Karnataka Minister for Electronics & Information Technology, Science & Technology C N Ashwatha Narayana.

Karnataka Minister for Higher Education, Information Technology and Bio-technology, Skill Development and Science and Technology C.N. Ashwath Narayana announced in the launch of Future DigitalJobs@Mysuru an exclusive initiative by KDEM for Spoke Shore strategy.

Karnataka Minister for Electronics & Information Technology, Science & Technology C N Ashwatha Narayana.

Speaking at the event, he said through this initiative, new engineering graduates in tier 2 and tier 3 cities will have the opportunity build careers.

“Candidates selected through this initiative in the Mysuru Cluster will also be provided launch paid training, specific to the job roles. With the Spoke Shore strategy, we are looking at 5 new GCCs now coming to Mysuru, under the Spoke-Shore GCC strategy of KDEM, in the next six months. As a part of the strategy, select companies were recognized and MoUs have been signed between KDEM and Bherunda Foundation, ISAC, as well as KITS and VMWare,” said C N Ashwatha Narayana.

‘Beyond Bengaluru’

‘Beyond Bengaluru’ is an initiative of KDEM and the Department of Electronics, IT, BT and S&T, Government of Karnataka. Earlier this month, the first ‘Beyond Bengaluru’ conclave was held in the city of Hubbali.

Bengaluru in the last two decades has emerged as the most preferred destination for investments by leading Indian and global multinationals. The Beyond Bengaluru initiative of KDEM will contribute to Government of Karnataka’s existing efforts to move the technology and innovation related activity to the cities beyond Bengaluru.

The Government of Karnataka has already taken a number of steps and rolled out several initiatives aimed at enhancing the ecosystem in these cities, leading to an increase in demand from IT//ESDM companies for workforce in Tier II & III cities.

The Beyond Bengaluru event was inaugurated in Mysuru with a host of dignitaries like Dr. Kiran Majumdar Shaw, Executive Chairperson and founder of Biocon Limited and Biocon Biologics Limited; Dr. C. N. Ashwath Narayan, Minister for Electronics, IT, Bt, and S&T, and Minister for Higher Education, Skill Development; Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship and Electronics and Information Technology of India; Dr. E. V. Ramana Reddy, ACS Dept. of Electronics, IT, Bt and S&T; Ramkumar Narayanan, VP Technology & Managing Director VMWare; B.V. Naidu, Chairman Karnataka Digital Economy Mission; Sanjeev Gupta, MD & CEO, Sh. Sanjay Srinivasmurthy COO Nous Infosystems.

In India, 30% of the overall GDP is driven by the digital economy. With the aim to attract at least 100 GCCs by 2025, KDEM has launched the new strategy called as ‘Spoke-Shore’ initiative at The Big Tech Show in Mysuru.

This initiative of the Beyond Bengaluru mission of KDEM, will focus on attracting and setting aspirational goals for GCCs and creating employment opportunities for 10,00,000 (direct and indirect) candidates by 2026. The Beyond Bengaluru initiative aims to attract and host 5000 IT companies and start-ups by 2026 in the Mysuru, Hubbali and Mangaluru clusters.

Innovation, tech ecosystem in Karnataka

Speaking at the inaugural programme, Additional Chief Secretary- Department of Electronics, IT-BT & S&T E V Ramana Reddy said the government of Karnataka has a clear vision on building the innovation and technology ecosystem in cities Beyond Bengaluru.

“In line with the increasing importance to support and promote innovation, growth and development in these cities, the skill development plan of the Spoke-Shore initiative is to focus on creating a talent pool for Spoke Shore strategy for beyond Bengaluru,” said E V Ramana Reddy.

Additional Chief Secretary also said the aim of the programme is to create employment opportunities for 10,00,000 (direct and indirect) candidates by 2026.

“Further, the Beyond Bengaluru initiative is a harbinger to ushering dividends from IT, ITES, BPM & Electronics sector along with employment creation in tier 2 & 3 cities of Karnataka,” said E.V. Ramana Reddy

While addressing the gathering, Karnataka Digital Economy Mission Chairman B V Naidu explained that last two decades, Off-shore strategy has helped many GCC to come and create their off-shore Hubs in Bangalore.

“Now the time has come that these hubs needs to be supported by “Spoke-shore strategy” and create their Spokes at Beyond Bangalore clusters, Mysore, Hubli and Mangalore. Spoke-shore strategy will help GCCs to expand to these emerging clusters where the Talent is available. KDEM will help in creating such transformation,” said Karnataka Digital Economy Mission Chairman B V Naidu.

In his keynote address McKinsey & Company Senior Partner Alok Kshirsagar said the reality of ‘1 Trillion Dollar Digital Economy’ by 2025 depends upon states like Karnataka and initiatives like KDEM and its Spoke Shore strtaegy.

“With over 13,500 start ups YTD in Karnataka and the robust ecosystem giving wings to start ups through strategic investment and policy interventions by leveraging the robust innovation climate, the state will contribute towards tapping the 1 Trillion Dollar digital opportunity,” said Alok Kshirsagar.

Mysuru being a preferred destination for businesses across several industry verticals will play a key role in the digital transformation and development in the state. Further, as a part of the event, His Highness Sree Yaduveer Krishnadatta Chamraja Wodeyar, Royal Palace Mysuru delivered a special address highlighting the potential of Mysuru as a driving force for the future digital economy and businesses in India.

Further, International Cricketer Javagal Srinath along with Sanjeev Gupta, MD & CEO, Lahari engaged in a Fireside chat on ‘Sports Tech’.

Speaking at the event, Javagal Srinath said with the rapid digital transformation across sectors including sports and shifts beyond the metros, the new GCC strategy will be a catalyst for growth in markets such as Mysuru.

“Not only will this create employment opportunities in the new digital economy but will also put Karnataka on the map of driving futuristic growth across sectors,” said International Cricketer Javagal Srinath.

Tech Park To Mysuru; Cyber Security Hub

Technology park will be set up here in the building which belongs to Karnataka State Open University and required land for expansion of Mysuru airport will be provided immediately, said Minister for Higher Education, Information Technology and Bio-technology, Skill Development and Science and Technology C.N. Ashwath Narayana on Monday.

Addressing the day-long event,‘The Big Tech Show@ Mysuru’, C N Ashwatha Narayana told that a ‘Mysuru Experience Center’ which also gives a feel of the tech ecosystem of the city will be established at the exhibition center.

“In the present day, cyber security is becoming essential for every person. The city of Mysuru should leverage the existing tech ecosystem and become a cyber security hub. At least 15 companies should start their Global Capability Centers (GCCs) in the city,” said Minister for Higher Education, Information Technology and Bio-technology, Skill Development and Science and Technology C.N. Ashwath Narayana.

Sharing experiences of his recent visit to Dubai World Expo, he told, investors are ready to invest in Karnataka in terms of lakhs of crores. In the same way, the state should grow ‘Beyond Bengaluru’ also to absorb the investment in the right way, Narayana opined.

“Though Startups in the state are seeing major investments, 90% of it is coming from outside and only 10% is from domestic investors. But domestic investors should come forward to invest and make use of the opportunity to garner economic benefits,” he told.

“The government is taking all measures to nurture the tech echo system evenly all across by introducing Engineering R& D policy, Fab policy, providing land subsidy, power subsidy, mandatory 30 weeks of internship for engineering students among other measures,” he explained.

Later Minister Narayana met Vidyashankar S, Vice-Chancellor, Karnataka State Open University, and discussed setting up an IT park in the building of 1 lakh sq. ft which belongs to the University.

Agri-tech, AI and Industry 4.0

The event included a series of panel discussions by industry heads – Spoke-shore: the new GCC strategy, Pace of Technological Changes, Mysuru Ready for Future Digital Jobs, and Start-ups from the soil of Mysuru, on the future of cluster cities and technological changes in business, promising a level-playing field in new business opportunities and investments for cities like Mysuru.

Industry experts who presided the event shared their views on areas of technological interest like Agri-tech, artificial Intelligence, and the concept of Industry 4.0. The first event in this series ‘Impact & Innovation @ Hubli’ successfully concluded on October 5, 2021 at Hubli with the inaugural address by Karnataka Chief Minister Basavraj Bommai. Before culminating into the Bengaluru Tech Summit (BTS 2021) event, scheduled for 17th to 19th November, a third cluster event titled ‘Mangalore- a strategic IT destination’ Mangaluru will be held on the 29th of October, 2021.

The Bengaluru Tech Summit 2021 is scheduled to be held in its virtual avatar between November 17 and 19th, 2021 with its central theme “Driving the Next”. BTS 2021 will witness the coming together of Global Leaders, Indian Corporate, R&D and Start-Ups from IT, Deeptech and Biotech deciphering the future, showcasing next-gen technologies, forging partnerships and alliances.

Details of the Panel Discussions

– Spoke-shore: the new GCC strategy was addressed by Lalit Ahuja, CEO ANSR with key panellists such as Mr. KS Viswanathan, Vice President, NASSCOM, Mr. Anil Kumar, Vice President, Concentrix, Ms Lalitha Indrakanti, Head of Global Operations, IKEA and Mr. Shailendra Tyagi, Director, STPI Bengaluru.
– Pace of Technological Changes that discussed the new normal and the need for introducing and embracing changes in technology was addressed by Professor G Ramesh, Indian Institute of Management, Bangalore with panellists such as Dr. Dharma Prasad, CEO and Chief Scientist, Prosetta Bioconformatics Pvt Ltd and Dirctor, Bherunda Innovation and Entrepreneurship Foundation along with Badari Narayan, Managing Director, S3V Vascular Technologies Pvt Ltd and Dr. Anil Dutt Semwal, Director and Scientist ‘G’, Defence Food Research Laboratory.
– Mysuru Ready for Future Digital Jobs that laid emphasis on the talent pool and infrastructure in Mysuru city to make it job-ready was addressed by Harish Krishnan, MD & Chief Policy Officer, CISCO. The panellists included Mr. Ramaiah Pattabhi, Talencia Global, Dr. Lakshmi Jagannath, CEO Derbi Foundation, Dr. Ramasastry Ambarish, Dean & Chairman MYRA Business School and Ms. Deepa Nagraj, Senior Vice President & Head – Sparkle Innovation Ecosystem and Communications, Mphasis
– Start-ups from the soil of Mysuru was closest to home that celebrated and spoke about the successful start-ups that Mysuru has offered to the state and the industry. The keynote address was given by His Highness Sh. Yaduveer Krishnadatta Chamraja Wodeyar, Royal Palace Mysuru. The panellists included Mr. Bhaskar Kalale, Founder & CEO Fifty5Plus, Mr. Siddarth Pai, Founding Partner 3one4 Capital, Chamaraj Prasad, Co-Founder & Director, Indibean Speciality Coffee Pvt. Ltd., Mysuru, Rohan Muralidhar, CEO & CTO Bellatrix Aerospace, Shrilakshmi Desiraju, Co-Founder, Tri-phase Pharma and Shweta Rajpal Kohli, Chief Public Policy Officer at Sequoia Capital.

TiE Mysuru Chapter aims to build and nurture next generation of entrepreneurs and startups in Mysuru region by the special initiatives like TiE University Programme to promote Student Startups and TiE Women Pitchfest to promote women Entrepreneurship in Mysore region.

About Karnataka Digital Economy Mission (KDEM)
With an objective to increase the share of Digital economy in the state, the Government of Karnataka set up the Karnataka Digital Economy Mission (KDEM), a Section-8 organization, which acts as a knowledge bridge between the industry and the government. To meet the objectives, KDEM has been working towards the five focus areas, viz. IT Products & Services, BPM & GCC promotion; Innovations & Start-ups; ESDM; Beyond Bengaluru; and Talent Accelerator.

The Beyond Bengaluru Program
The Beyond Bengaluru program of KDEM, in particular, is spearheading the objective of proliferating the growth of digital economy in clusters beyond Bangalore. This is done for select identified clusters in the state by developing and facilitating a product-based ecosystem. Building a community of key industry players, entrepreneurs, start-up owners, academia, accelerators, and student community, the Beyond Bengaluru program of KDEM is steering towards getting investments and generating employment in the State.

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