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San Francisco, NFAPost: The San Francisco-based The metal health coaching startup BetterUp which hired Prince Harry as Chief Impact Officer in March has tripled its valuation and raised $300 million in a Series E funding round.

The investment was led by Wellington Management, ICONIQ Growth and Lightspeed Venture Partners. BetterUp is now valued at $4.7 billion, nearly tripling its valuation from $1.7 billion in February.

The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness.

Existing investors including Abu Dhabi sovereign wealth fund Mubadala Investment Company, Salesforce.com Inc’s (CRM.N) investment arm Salesforce Ventures, Sapphire Ventures and others also participated in the Series E round.

BetterUp hired Prince Harry as its chief impact officer in March after becoming a unicorn in late February, eight years after its founding.

Founded in 2013, BetterUp has raised $600 million in capital so far, making the company the biggest player in the wellness sector – ahead of World Mental Health Day. It also informed the new funds would be used for international expansion and to drive new product innovation.

BetterUp Cofounder and Chief Executive Officer Alexi Robichaux said all are in the midst of the great global awakening surrounding hybrid work, mental health and well-being.

“It’s clear that every organization and employee critically needs support, growth and transformation,” said Alexi Robichaux.

The company has a team of behavioral scientists, talent management strategists, and consumer product experts who share a passion for helping people become the best version of themselves.

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