TheNFAPost Podcast

Pure Fusion delivers a cloud model that provisions, manages, and scales enterprise storage, anywhere.

Mumbai, NFAPost: Pure Storage, the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced Pure Fusion, an industry-first self-service, autonomous storage platform that marries the best of enterprise storage with the agility and scalability of the cloud.

Pure Fusion delivers a SaaS management plane that pools storage arrays into availability zones and automates previously complex tasks such as workload placement, workload mobility, and fleet rebalancing. It also includes a new API framework that enables both storage teams and end users to operate in an on-demand, storage-as-code model that integrates with the developer tools they use today.

Today’s IT leaders want the scale and ease-of-use of the public cloud from their own infrastructure, but legacy storage is mired in fundamentally complex architectures, making it impossible to automate at scale. Enterprise storage must evolve to deliver a cloud-operating model that gives organizations the flexibility, agility, and speed they want, no matter where their data ultimately resides.

Pure Storage Chairman and CEO Charles Giancarlo said since its inception Pure has delivered simplicity and reliability at scale – what organisations need more than ever as they increasingly adopt cloud native architectures and modern applications like AI/ML and advanced analytics.

“Our new software innovations further our goal of making infrastructure invisible to developers, using it as simple as calling an API, and delivering it as a service,” said Charles Giancarlo.

Pure Fusion delivers a new infinite scale-out storage model that unifies arrays and optimizes storage pools on the fly, bringing the simplicity of the cloud operating model anywhere with on-demand consumption and back-end provisioning.

IDC Research Vice President, Enterprise Infrastructure Practice Eric Burgener said IT teams and their consumers have evolved into ‘on demand’ cultures and with the shift to cloud and as-a-Service, speed and agility have become paramount.

“Storage needs to keep up with end users expectations. This means making the storage itself invisible, allowing users to easily consume services they need and recognize like capacity, copy creation, and recovery,” Eric Burgener.

Pure is meeting the demands of modern business by making data infrastructure fast to deploy, provision, and manage. With Pure, infrastructure is automated, API-driven, and transparent, and application developers are accelerated with access to the fully-integrated and deployment-ready database tools they need.

End-users will be able to rapidly consume volumes, file systems, and advanced data services like replication without waiting for back-end manual work, making hardware truly invisible. Pure Fusion will allow organizations to scale seamlessly, integrating first with FlashArray//X, FlashArray//C, and Pure Cloud Block Store, with future integrations planned with FlashBlade and Portworx. Pure Fusion, coupled with the powerful Pure portfolio, will take performance, density, and data availability to new levels.

Enhanced Automation in the Pure1 Management Portal

The new feature innovations in Pure’s AI-driven IT operations platform Pure1 Meta deliver a zero tolerance policy for business disruption. Users have the ability to see, in real-time, Service Level Agreements (SLAs) across their cloud, monitor applications that are being protected against ransomware attacks, and visualize their Portworx container infrastructure from end to end.

These enhancements improve data availability and security while fundamentally simplifying IT operations by predicting problems across the infrastructure stack and proactively recommending actions to optimize workloads.

Portworx Data Services

Pure Storage announced Portworx Data Services, the industry’s first Database-as-a-Service (DBaaS) Platform for Kubernetes. Modern applications are composed of dozens or even hundreds of microservices, often supported by one or more data services such as databases, streaming and message queues, search, AI/ML pipelines, and more.

Managing so many types of data services is complex, but this complexity is augmented further by the number of database instances to manage and scale across disparate test, dev, and production environments, across availability zones and clouds, with varied requirements around performance, high availability, data protection, data security, compliance, and more. As a result of this complexity, DevOps teams spend a large amount of their time firefighting deployments and operations, instead of delivering new features customers want.  

Portworx Data Services delivers automated DBaaS management to solve these problems and more. With the click of a button, DevOps engineers can deploy a managed, production-grade data service on Kubernetes from the industry’s broadest catalog of options for SQL, NoSQL, search, streaming, and more, with fully automated Day-2 operations.

Pure Storage VP and GM, Cloud Native Business Unit Murli Thirumale said as the market leader in data management for Kubernetes, Pure Storage built a foundation for
customers to deploy stateful applications on Kubernetes with confidence and ease.

“Portworx Data Services is the next leap forward in this journey. Now we don’t just give IT teams the tools needed to run data services in production, we are providing an as-a-service experience for the data services themselves so our customers can focus on innovation, not operations,” said Murli Thirumale.

Portworx Data Services delivers key capabilities to help customers accelerate innovation:

 Built upon the gold standard of Kubernetes storage and data management:
Portworx Enterprise provides the building blocks for building production-grade data services on Kubernetes such as high availability, data protection, data security and mobility. Portworx Data Services combines those capabilities, along with best practices, to create and run enterprise-class data services on-demand in any Kubernetes cluster. 

 Supports the broadest range of data services: Users can leverage Portworx Data Services to deploy and manage the industry’s broadest catalog of stateful applications, providing solutions for SQL, NoSQL, search, streaming, and other stateful workloads. 

 Dramatically simplifies running data services on Kubernetes: Applications deployed by Portworx Data Services automatically support backup and restore, high availability, disaster recovery, data security, automated capacity management, and data migration. 

 Provides consistent operational experience regardless of environment: Cloud or on-prem doesn’t matter. DevOps teams will have the same DBaaS experience for all
data services regardless of where their application runs.

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it.

And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever- expanding list of customers are  among the happiest in the world. For more information, visit

B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world. For more information, visit

Analyst Recognition: Pure Storage has been named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays.

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