TheNFAPost Podcast

San Francisco, NFAPost: Salesforce CEO Marc Benioff delivered the keynote at his company’s annual Dreamforce conference that touched on Slack’s important role in Salesforce’s “digital headquarters” strategy, the power of Salesforce’s Health Cloud and the importance of the company’s ecosystem of customers and partners, a group the company calls “trailblazers.”

In his keynote Marc outlined multiple challenges that impact everyone on the planet and shared Salesforce’s vision of the Trusted Enterprise. Many organizations have not yet started to reckon with the challenges ahead. We face multiple crises, all happening all at once, that must be addressed for organizations to become Trusted Enterprises.

The world has changed, and Dreamforce has changed with it. Dreamforce 2020 was held in December, at the height of the COVID-19 pandemic in the United States. We completely reimagined Dreamforce as fully digital, for anyone from anywhere.

“We put up an outdoor stage in Salesforce Park, adjacent to the San Francisco Salesforce Tower, with Marc Benioff, Bret Taylor and a handful of other socially-distanced executives sharing the Dreamforce news virtually, to a global audience,” said Marc Benioff

He also pointed out that today, with vaccines, sequential testing and other safety protocols, a thousand Trailblazers were able to gather at the outdoor Dreamforce International Park on Howard St. in downtown San Francisco for the Dreamforce keynote and other activities. “More than 100,000 Trailblazers also tuned in on Salesforce+ to watch the keynote and access 150 virtual sessions,” said Marc Benioff.

While the Dreamforce keynote isn’t being delivered in a 10,000 seat hall at Moscone Center, it continues to provide a look at new product innovations, how customers are transforming with Customer 360, and how to make the world a better place. And of course, this year’s event features special guest appearances by the likes of Metallica, the Foo Fighters, Lionel Ritchie, and Jason Sudeikis, also known as Ted Lasso.

This is a time when we share our vision for the future – in this case, our vision for helping our customers succeed in a world undergoing unprecedented transformation and facing several urgent crises.

We’re in an ongoing inequality crisis, with widening inequities in pay, education, healthcare, and justice systems. The pandemic, as well as climate change, are disproportionately impacting the more vulnerable populations. During the pandemic, women are nearly twice as likely to lose their job than men. The less developed countries don’t have sufficient access to Covid vaccines, which is prolonging this pandemic and exposing those countries to even more hardship.

Finally, we’re in a trust crisis. Around the world, people have less trust than ever in most institutions. Social media has connected us but it has also made it difficult to know what to believe. The level of mistrust in everything from our politics and climate change to education and the pandemic has been supercharged.

The Trusted Enterprise is the Salesforce playbook for how business, governments or any organization can navigate these crises, get back to growth and improve the state of the world.

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