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Mumbai, NFAPost: EuroKids International, India’s leading early childhood education company, and Goodknight, India’s leading kid-safe mosquito control brand from Godrej Consumer Products Ltd (GCPL), announced a strategic partnership to nurture awareness and prevention strategies of mosquito-borne diseases right from an early age. The aim is to ensure that children are protected from deadly diseases like malaria, dengue, chikungunya, among others.

Covid-19 is a major ongoing health risk for everyone including children. There are instances of overlap in symptoms of COVID-19 and mosquito-borne diseases, posing double threat to kids. The Health Management Information System (HMIS), a data dashboard of India’s National Health Mission (NHM), reported over 3.37 lakh cases of malaria and 1.30 lac dengue cases between April 2020 to March 2021.

Mosquito-borne diseases spike up during the monsoon season from June to October. As of today, the health risk is greater with kids venturing outdoors as the lockdown is lifted in most parts of India. When our healthcare system is already stretched due to the pandemic, we cannot be unprepared for mosquito-borne diseases. Acknowledging these concerns, EuroKids and Goodknight will drive activities to build lifelong awareness of mosquito-borne diseases and their prevention tactics.

Speaking about the collaboration, EuroKids International Pre-K Division CEO KVS Seshasai said the learning and development milestones are crucial in the early years of development.

“And for holistic development mind, body and soul need to be aligned and functioning well. Young children are very much prone to diseases like malaria, dengue. These diseases can be taken care of if proper hygienic facilities are adhered to. The Goodknight brand from GCPL is one of the leading household names in India and this partnership will help our message of continuous and uninterrupted learning spread amongst the masses. We look forward to reaching all the people and make sure that people are aware of the hygienic practices to follow,” said KVS Seshasai.

Commenting on the partnership, Godrej Consumer Products Ltd CEO – India & SAARC Sunil Kataria said Goodknight is dedicated to protecting happy moments of the family and ensure they are uninterrupted from the deadly mosquitoes.

“The ongoing pandemic and diseases like malaria and dengue pose double threat to families including children. As India’s market leader in the household insecticide category, our intent is to empower them against mosquito-borne diseases. EuroKids has redefined early child care education in India. Our long-term partnership with EuroKids is critical as early childhood is the best phase to educate children. These are the early foundation years for kids leading to lifelong learnings and habit creation,” said Sunil Kataria.

EuroKids and Goodknight will utilize multiple platforms and tools to engage stakeholders. There will be simple yet powerful informative assets featuring India’s leading parenting gurus and paediatricians. These assets will be shared with parents through social media, web portals and the EuroKids HomeBuddy App.

Virtual discussions featuring vector-control experts will be organized for preschool students and their parents. EuroKids has also become the official preschool partner for Goodknight Patches, a paediatrician certified solution to be safe outdoors from mosquitoes. Regular newsletters and email-campaign will be undertaken capturing details of mosquito-control prevention tactics. Parents and children will also get to experience some unique products and solutions by Goodknight.

Goodknight is India’s largest household insecticide brand, trusted and loved by more than 7.4 crore households. It ensures families are protected from mosquitoes through its vast range of solutions including liquid vapourisers, cards, personal repellents, sprays and incense sticks.

About EuroKids International:

As India’s leading Early Childhood Education, delivering the ‘Joy of Learning’ is at the heart of EuroKids International. By enhancing its pedagogy and consistently building a holistic, nurturing and secure learning environment for children, EuroKids is coming closer to its vision of REINVENTING EDUCATION in the country. Over the last 20 years, EuroKids International has played an active role in the evolution of the education landscape.

With its portfolio of pre-k brands – EuroKids Preschool, Kangaroo Kids Preschool, EuroKids DayCare, EuroKids is committed to delivering a robust foundation for future generations. The group’s ‘Child First’ ideology ensures that growth and engagement needs of a child are met in a home-like environment. Child safety focus and ensuring active engagement with parents during these crucial developmental years of the child is what makes EuroKids, a child’s Second Home. EuroKids, with its presence in over 350 cities with 1,100+ pre-schools is achieving new milestones in education every day.

To know more: www.eurokidsgroup.com

About Godrej Consumer Products Ltd:

Godrej Consumer Products Ltd (GCPL) is a leading emerging markets company. As part of the 124-year young Godrej Group, GCPL is fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, GCPL is growing fast and have exciting, ambitious aspirations.

Today, the Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care).

GCPL ranks among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. GCPL is the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. The company ranks number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for GCPL, it is very important that besides its strong financial performance and innovative, much-loved products, the company remains a good company. Approximately 23% of the promoter holding in our Group is held in trusts that invest in the environment, health and education.

GCPL also bringing together its passion and purpose to make a difference through ‘Good & Green’ approach to create a more inclusive and greener India. At the heart of all of this, is GCPL talented team. The company takes much pride in fostering an inspiring workplace, with an agile and high performance culture. GCPL are also deeply committed to recognising and valuing diversity across its teams.

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