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Capillary Technologies, a leading global customer loyalty and customer engagement solutions provider, has acquired Minneapolis-based customer experience (CX) company, Persuade.

This marks the company’s first US acquisition and fourth globally, a release said.

Capillary’s enterprise-ready AI-powered SaaS platform drives consistent business growth and establishes enduring brand relationships with over 500 million customers across multiple industries including apparel & fashion, luxury & lifestyle, food & beverage, supermarkets, hospitality, retail, and consumer goods and durables.

Capillary works with 10 Global Fortune 500 companies like GSK, HP to name a few.

Capillary’s acquisition of Persuade, a brand with over thirty years of expertise, further extends Capillary’s presence in North America and strengthens its position as the global customer loyalty and engagement leader.

Persuade’s expertise in digital capabilities and its advanced loyalty platform will complement Capillary’s capabilities to raise the bar of customer loyalty programs and deliver solutions for new verticals like airlines, automotive, and healthcare benefiting customers across the globe.

Persuade is a highly profitable company serving several Fortune 500 brands and having grown 300% in CY2020 and already surpassing its CY2020 revenues during the first six months of CY2021.

“Persuade’s founders, John Tschida and Bill Jansen, bring a deep understanding of customer loyalty with many decades of combined experience in the loyalty management space,” said Capillary Technologies Co-Founder and CEO Aneesh Reddy.

Post-pandemic, companies worldwide are busy reinventing loyalty strategies, and this especially involves adapting to the meteoric growth in digital and online customers sparked by rolling lockdowns and less accessible brick-and-mortar business.

To meet this need for change and adaptation, the Persuade acquisition enables Capillary to turbocharge curated actionable insights across the customer’s entire journey for both in-store and online experiences.

Amidst ever-changing consumer expectations, Capillary strives to ensure that customers worldwide remain loyal to their chosen brands by intelligently rewarding them for desired behaviours through hyper-personalised loyalty and engagement experiences, the release added.

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