Mercedes-Benz said the company is witnessing a V-shaped recovery with a strong double-digit sales growth in the January to August period
Mercedes-Benz India Launches ‘Dreamfest’ Campaign To Celebrate Festive Season
India’s largest luxury carmaker to roll out exciting packages comprising financial benefits, offering a lucky winner a chance to meet Lewis Hamilton
Launches first of its kind initiative ‘MB Studio’, with a plethora of service offerings including personalized paint solutions, car care products, service products, and more
Celebrates 20 years of association with its long-standing partner- Sundaram Motors
Dreamfest campaign: ‘Dreamfest’ campaign will provide attractive financing offers and programmes
Financing is available at as low as 6.99%. Easy10 scheme to provide the lowest EMIs with an exclusive 10-year period. Star Agility guarantees assured buy-back with 40% lesser EMIs
‘Dreamfest’ is applicable on purchase of select Mercedes-Benz models that include the A-class limousine, The GLA, The GLC and the E-class
Mercedes-Benz will also host the winner of a lucky draw in an all-expense-paid trip to the F1 season finale in Abu Dhabi
The winner will get a chance to meet Lewis Hamilton and access to the F1 Paddock Club
Bengaluru, NFAPost: India’s largest luxury car manufacturer Mercedes-Benz said the company is witnessing a V-shaped recovery with a strong double-digit sales growth in the January to August period.
Speaking at the launch of ‘Dreamfest’ campaign to celebrate festive season and commemorating 20 years of association with its long-standing partner- Sundaram Motors, Mercedes-Benz India Managing Director & CEO Martin Schwenk said the company’s sales growth comes on the back of an exciting portfolio comprising 11 new products launched this year, and many more in the pipeline, promising further excitement for our customers.
“This strong demand for our products have also led to a waiting period which is now extended up to even 8-16 weeks for some of the car lines.” said Martin Schwenk.
Commenting on the Dreamfest initaitive, Mercedes-Benz India Managing Director & CEO Martin Schwenk commented with gradual recovery of economic activities, the upcoming festive season will be a key enabler in strengthening the resurgent customer sentiment to own luxury car.
“‘Dreamfest’ festive campaign from Mercedes-Benz hence promises exciting options for potential customers who are considering a Mercedes-Benz, during the auspicious festive period. We are confident these attractive offers will assist our customers with their purchase decision and will add immense value to them,” says Martin Schwenk.
The initiative includes a bucket list of financing options from Mercedes-Benz Financial, including low-interest loans, the lowest EMIs over an exclusive 10-year period, as well as assured buybacks with discounted EMIs for Mercedes-Benz owners looking to trade in their older cars for newer models.
‘Dreamfest’ is applicable till 31-October 2021 on purchase of select Mercedes-Benz models including the A-class limousine, The GLA, The GLC and the E-class. In addition, Mercedes is also offering the winner of a lucky draw the chance to meet seven-time Formula 1 world champion Lewis Hamilton and access to the F1 Paddock Club as part of an all-expense-paid trip to the season-ending Abu Dhabi Grand Prix. Booking a car is all that is needed to be eligible for the lucky draw.
Key Offerings under Dreamfest Campaign
Win a chance to meet the racing legend Lewis Hamilton along with an all-expense-paid trip to Formula1 Race in Abu Dhabi
An exclusive lucky draw contest to book a car; The lucky winner gets an all-expense-paid trip to Abu Dhabi Formula1 race
The winner also gets exclusive access to Paddock club, which enables to him to get a chance to meet Lewis Hamilton
In case of any unforeseen travel restrictions, the winner would be compensated with Rs. 10 lakhs as a gratification
Flexible finance options from Mercedes-Benz Financial:
Low Interest of 6.99%
Easy10 : Lowest EMIs with an exclusive 10 year period
Star Agility : Assured buy-back with 40% lesser EMIs
Mercedes-Benz India inaugurated a one-of-its-kind ‘Mercedes-Benz Studio’ that aims at offering one stop-customized colouring solutions as per customers’ requests, along with other bundled service offerings
Key customised solutions of Mercedes-Benz Studio includes:
Customiz\se colouring | Repaint of Same colour | Two tone paint, Black Edition etc.
Provide plethora of paint option like solid paint, Metallic paint, Pearl finish, Designo matte finish etc.
Refurbish and restoration of pre-owned Mercedes-Benz
Provide special colouring solutions for interior, door pads, seats etc.
Mercedes Nona Polish, paint Maintenance solutions and Mercedes Benz car care products
Offers extensive range of car care products. Customers have the option of choosing enrichment package during the service of their cars
Demonstration of DIY car care products (Interior and exterior kits)
Demonstration of options on accessories
Journey With Sundaram Motors
Martin Schwenk commented that it is an important milestone accomplished by Sundaram Motors and we are glad to have such long-standing partners with the shared vision of customer-centricity.
“Sundaram Motors continue to play an important role in the growth of the brand and create a strong loyal customer base with their impeccable customer experience,” said Martin Schwenk.
TVS Sundaram Motors Executive Director Sharath Vijayraghavan said TVS is delighted to complete two decades of its association with one of the most iconic and desirable automotive brands globally – Mercedes-Benz.
“Our customer-oriented approach remains the key reason for our long-standing success in the ever-evolving automotive business, and we are excited to grow our footprint steadily and continue to remain the customers’ top preference in all these years,” said Sharath Vijayraghavan .
To mark this important milestone achieved, Sharath Vijayraghavan said TVS Sundaram Motors is announcing an array of innovative customer initiatives under the tagline “Sundaram Signature Services” that would add unmatched value to the ownership experience of our customers, to whom we dedicate our growth and market success.”
Key accomplishments of Sundaram Motors:
10,250 cars sold, | 1, 68,000 cars serviced | 2,000 POC cars sold | 800 Manpower | Total Plot Area – 4 Lacs Square feet | Total Built-up Area – 2.51 Lacs Square feet
In 2001 Sundaram Motors started with 4 new car display showroom | In 2021 the company boasts of a 41 car display capacity
In 2001 Sundaram Motors began with a 20 work bays | In 2021 the company has 181 bays
In the first 15 years Sundaram Motors expanded to 4 branches | During last 6 years Sundaram Motors added 5 more
Sundaram Motors sold 5000 cars in the first 15 years and the next 5000 was achieved in just 5 years
10,250 cars sold, 1,68,000 cars serviced, 2,000 POC cars sold | 800 Manpower
Total Plot Area – 4 Lacs Square feet, Total Builtup Area – 2.51 Lacs Square feet
Key milestones of Sundaram Motors’ 20 years :
2001: 1st Foot Print @ Bangalore
2005: 2nd Foot Print Service facility @ Coimbatore & MLR
2010: Hoodi (Whitefield) Bodyshop Facility Inaugurated
2013: State of the Art, One of the Biggest Mercedes Showroom @ Kasturba Road
2013: New State of the Art Facility in Coimbatore
2014: Madurai Showroom Operational
2015: Mangalore Exclusive Showroom
2016: Mangalore Workshop Inaugurated
2017: PMGR Workshop Added to the Existing Bodyshop @ Hoodi
2018: Echanari Workshop Added to the Network
2019: Home Run @ Chennai 3S Facility @ Ambattur
Sundaram Motors’ customer-centric milestones:
2014 Inauguration of MB Certified POC
2014 One of the first 3 AMG Performance centers to be inaugurated in India
2015 Represented India in the Prestigious Customer Satisfaction Laudation event at Daimler AG Germany during Oct 2015
2016 MY Mercedes Service launched in India from Sundaram, Bangalore
2017 Premier Express Prime started at Coimbatore
2019 Premier Express Prime went live at KB Road – First in India
2020 DSD Next – First in South India
020 Fastlane Body shop started at Bangalore – First in South India
Sundaram Motors’ key customer initiatives:
SAFE – Sundaram Assured Future Value – Peace of Mind
Dusk 2 Dawn – 24 x7 Service by Appointment – At customers’ service always
Sundaram Secured Service – Special Service Package for Ageing Cars
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than Rs 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation.
The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC and S 400 d 4MATIC and S 450 4MATIC. Mercedes-Benz India sold 4857 units in H1 2021 with a 65% growth compared to H1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer-centric ‘direct to customer model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order and fulfil them, offering one transparent price and purchasing experience for customers