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D2C fashion brand Bewakoof has partnered with Coca Cola to launch an exclusive merchandise range including fashion apparel like joggers, T-shirts, footwear — flip flops, slippers and backpacks for men, women and all gender.

Bewakoof x Coca-Cola is a beautifully crafted & edgy capsule collection showcasing our love for the 135 years young sentiment that is ‘Coca-Cola’ – a global brand that provides billions of moments of refreshment every day, a release said.

Coca-Cola, known for celebrating togetherness, and Bewakoof, known for providing its audience with light heartedness, hatke expressions and fun.

And with this collaboration, the brand has tried to capture the unique identities & DNA’s of both these brands.

Bewakoof Founder and CEO Prabhkiran Singh said, “Coca Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe Taste the Feeling is such a powerful expression that it has taken the brand Coca Cola beyond being a beverage brand.”

Bewakoof X Coca Cola will be 360 degree promoted across all digital platforms. The designs on the product range have been inspired from Coca Cola’s bold Red, white and black colours.

They are inspired from classic Coke bottles, which is nostalgic to Coke’s fans here who love a retro touch in their wardrobe also. Both the brands are great tastemakers, the release added.

Bewakoof Director: Design & Buying Amit Mahajan said, “Coca-Cola is one of those brands that inspire emotions of happiness. Little moments of joy is how people see Coca-Cola as a brand.”

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