Mumbai, NFAPost: BPL has launched a wide range of ACs with powerful 5ighttech filtration. Besides anti-bacterial & anti-dust decorative fan and smart TVs, the company also launched refrigerators with NaturaFresh technology, audio devices and a washing machine.
The new launch reflects BPL’s new proposition “Happy little things” and is inspired by a unique customer insight about how it is the little things that make the biggest difference.
And this reflects in its latest offering of innovative consumer electronics. Backed by in-depth market research and study of consumer behaviour, the range focuses on the little details in design and performance as much as it does at the overall product.
On the offer are anti-bacterial & anti-dust decorative fans, if the customer prefers a soothing flow of fresh air. BPL’s refrigerators with NaturaFresh technology are a boon as foods stored inside remain fresh and smell fresh too.
With a wide variety of content available across various platforms, customers are demanding TVs that are adaptable and smart. BPL’s new range of 4K Android Smart TVs come with an Edge-to-Edge display and gives the viewer a crystal-clear, bezel-free viewing experience.
To help save water, BPL has a wide range of washing machines that use up to 30% less water without compromising on the wash quality. Energy-conscious customers will be delighted with the range of Magic Sensor lights that switch on/off automatically based on human presence. Saving electricity was never this easy! And in case of a power outage, Power-Up Inverter lights are there to the rescue.
Audiophiles are in for a treat with BPL’s range of audio devices with extra-long-hours playing capacity. Apart from this, there is a wide range of small kitchen- & home-appliances, and personal care electronics to choose from.
BPL’s products are available across the country through a wide network of local electronic stores, large format stores & modern retail outlets. Customers can shop for the desired product/s by visiting the nearest store and/or on the websites of leading retailers. Special finance offers are available from Bajaj, IDFC, HDFC, and Pine Labs.
BPL has a wide network of service touch-points, covering most pin-codes in India. The company also has a strong team of certified engineers to provide high-quality product support to customers.
BPL products are marketed in India exclusively by Reliance Retail. BPL is a registered trademark of BPL Limited and is used under license by Reliance Retail Limited.