Be’nishan has signed an MoU with WayCool Foods, India’s fastest growing Agri-commerce company.
Be’nishan is a state level federation of farmer collectives of Telangana State that procures, processes and markets fruits and vegetables, cereals, pulses and other agricultural commodities produced by farmers of associated entities in Telangana.
Be’nishan facilitates market linked production and incentivises quality production in the state of Telangana. It provides alternative marketing avenues at farm gate that offer fair, market linked prices to the member farmers, a release said.
It helps in creating and capturing value across the supply chain and delivers incremental value back to the producers. It also provides a platform for institutional buyers, retailers and processors.
WayCool’s operation has spread across product sourcing, food processing, branding and marketing, last mile distribution, and farm inputs.
As part of the MoU, WayCool and Be’nishan would collaborate for effective supply of agri-produce from farmers and FPOs in the state of Telangana. Be’nishan shall be the aggregator and supplier of all such FPO-sourced produce.
The collaboration is intended to include commodities such as pulses (red gram, bengal gram, green gram etc. in raw or processed form), spices (chillies, tamarind, turmeric etc.), oilseeds, such as groundnut, sesame and other commodities that can be defined during the course of the MoU.
Sandeep Kumar Sultania, IAS, Secretary, PanchayatiRaj and Rural Development, Government of Telanagana, said, “We are extremely glad to partner with WayCool as we believe that they can help our farmer members achieve better returns for their produce.”
Karthik Jayaraman, Chief Executive Officer and Co-Founder, WayCool Foods & Products Pvt Ltd, said, “Be’nishan has been at the forefront of uplifting the livelihoods of farmers in Telangana and providing a way to liquidate their produce.”
“Leveraging our knowledge of deep tech and analytics, we can help the farmers understand the demand and supply of produce required in order to achieve good results via our state of the art food supply chain,” he added.