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Freightify, the ocean rate management platform bringing advanced e-booking functionality to freight companies of all sizes, announced it has secured $2.5 million in Pre-Series A funding led by Nordic Eye Venture Capital with the participation of Tradeworks VC, Venture Catalysts, 9Unicorns, and Blume Founders Fund. Existing Investor Mr. Vinod Kumar Talreja also participated in the round.

Freightify features a suite of pricing and sales tools for the ocean freight industry and already serves customers in over 10 countries. The firm will use the proceeds to invest in expansion into the US and Europe. The company also plans to invest in its product ecosystem covering other stakeholders of the container supply chain.

Freightify’s platform handles more than $400mn in freight revenue for customers and a corresponding GMV of $2 billion while the SaaS model can scale as the customers grow.

Nordic Eye’s Investment Manager Ib Drachmann said it is exciting to follow a dynamic and ambitious organisation that has great chances of making a huge digital impact in International freight forwarding.

“We encourage the global outlook and is impressed about the common vision for the company,” said Nordic Eye’s Investment Manager Ib Drachmann CEO Niklas Holck said the company invests in ‘Digital Trade Enablers’ that drive trade through innovation, by solving important problems in Logistics and eCommerce.

“One of these important problems is the lack of structured commercial data that can be used across the freight forwarding value chain, from freight rate procurement, standardisation, automation & quotation, to e-bookings and visibility,” said Niklas Holck.

Freightify CEO and Co-founder Raghavendran Viswanathan said the team founded Freightify with the belief that the future of technology in freight forwarding should be democratised and made available for everyone.

“The current capital expansion from the right partners cements this belief and helps us add value to the maritime industry across the world,” said Raghavendran Viswanathan.

Freightify makes it simple for small and mid-size freight forwarders with little to no technology expertise to set up an online own branded storefront. This store is powered by data from various sources including live prices from ocean carriers like Maersk, CMA CGM, Evergreen, etc.

At the same time, offline contract rates from other carriers are automated in real-time for easy comparison. Further, this can be easily integrated with the freight forwarders’ TMS systems for operations and fulfilment.

About Freightify:
Freightify (formerly FreightBro), enables freight forwarders of any size for the digitization of global trade. The brand empowers freight forwarders by providing white labelled rate automation solutions to digitize their rate procurement, rate management, and quotation processes with ease. Freightify is backed by marquee accelerators like the Betatron Group, JioGenNext, and Alchemist Accelerator.

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