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● Using this feature, customers can view products in their physical environment to understand their fit and how they will look like in real life

● Available for categories such as furniture, large appliances and beauty

Bengaluru, NFAPost: Flipkart announced the introduction of an immersive ecommerce experience with Flipkart Camera, an Augmented Reality capability on the Flipkart App.

This new offering will enable shoppers to leap from ‘imagining’ to ‘experiencing’ what a product will look like in reality before making a purchase.

With ecommerce today becoming a part of our lives, there is a need and an opportunity to bring real-life purchasing experiences to customers using technologies such as augmented reality. Flipkart Camera aims to make the online experience more engaging and beneficial for customers and help them make informed decisions.

In categories such as furniture, luggage and large appliances, where customers need to estimate the size and fit of the product and understand its aesthetics before making a purchase decision, customers can have a visual, 3D experience of products using Flipkart Camera.

Another important category where this capability will build customer confidence and remove guesswork is the Beauty category, with customers getting a chance to try products virtually before making a decision. With customers increasingly shopping on the go and from the comfort of their homes, this new experience will enable customers to purchase the right product without having to step out given COVID-19 restrictions.

Flipkart Chief Product and Technology Officer Jeyandran Venugopal said Flipkart constantly works towards making e-commerce an inclusive and immersive experience for customers.

“With the Flipkart Camera feature, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit,” said Jeyandran Venugopal.

The rapid adoption of smartphones has propelled the usage of augmented reality amongst customers. According to a report by Gartner, Gen Z and millennials are driving the demand for Augmented Reality (AR) and Virtual Reality (VR) features, with 30% of the sample space wanting more AR/VR capabilities incorporated in their shopping experience.

To experience Flipkart Camera’s Augmented Reality feature on your smartphones, simply scan the QR code and follow the instructions mentioned below.

How it works:

Scanning the QR code will lead you to the product page. You can use Google lens or scanner on any of the payment apps to visit the page

Click on the option “View in your room”

Once the camera opens, rotate the phone camera over the floor for a few seconds to activate the augmented reality feature

You will be able to view a life-size replica of the product inside your home

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s digital commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories.

Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.


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