TheNFAPost Podcast

Bengaluru, NFAPost: As part of its effort to enhance product and service capabilities, Cisco Systems completed the buyout of event management platform – Socio Labs – for an undisclosed amount.

The US-based Socio Labs’ event technology platform assists organizers to conduct virtual, in-person as well as hybrid events with varying size of attendees and in different formats. Post the acquisition, Socio Labs’ team will merge Cisco’s Collaboration Group.

Cisco will integrate Socio Labs’ technology with its video conferencing solution, Webex. With event management platform embedded with Webex, business enterprises can create bespoke branded registration and ticketing experiences along with dynamic ads.

By having a regular engagement with attendees across various events, business enterprises can obtain valuable data regarding participants’ behaviour and help in forging personalized experiences, Cisco said.

Socio Labs offers an event technology platform that gives meeting organizers the tools to host in-person, virtual or hybrid events of any size and format. Together inside the Webex portfolio, event organizers will be able to create experiences that are inclusive for virtual and in-person attendees of any kind of event, Cisco said.

Continuation of remote work set up, globally, triggered by the pandemic is driving continued demand for cloud-based video conferencing, teleconferencing as well as workspace communication and collaboration solutions. The single platform will let event planners include highly customizable branded registration and ticketing experiences, collect data about attendees, and highlight sponsors and exhibitors, while engaging with attendees.

Commenting on the acquisition, Cisco Security and Collaboration executive vice president and general manager Jeetu Patel said being able to offer novel, refreshing and inclusive experiences for all attendees – whether in person or virtual – is paramount in today’s new era of hybrid events.

The acquisition of Socio Labs is another example of how Cisco is rapidly addressing the evolving needs of our Webex customers and continuing to execute on our vision of providing the most seamless, inclusive, engaging and intelligent platform for meetings and events.

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