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Youth D2C brand has roped in Bollywood actor Sanya Malhotra for a new campaign. The brand believes that the actor appeals to the millenials and GenZ, is fiercely independent and has a point of view on the world, a release said.

The marketing campaign will see Sanya flaunting a range of eclectic fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.

Youth D2C brand Bewakoof, which is known for being on point with its range of bombers, T-shirts, denim, jackets and dresses, has signed Sanya Malhotra for promoting the brand across all digital platforms.

Sanya with her critically acclaimed work in movies like Badhai Ho, Shakuntla Devi, Ludo, Pagglait, Pataakha and Photograph will be seen in a series of digital videos., which was launched in 2012 by Prabhkiran Singh, has become one of the fastest growing youth D2C brands, and is backed by marquee investors like IvyCap and InvestCorp.

The company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million.

Bewakoof Co-founder and CEO Prabhkiran Singh said, “As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops and Mobile covers.”

Bewakoof with a fan base of over 6 million across its social media platforms is popular for engaging with its customers through topical memes.

Sanya Malhotra talking about her association with the brand said, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand.”


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