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Mumbai, NFAPost: Ugam, a leading analytics and technology services company and part of Merkle, plans to expand its 3,000-person team by adding more than 1,300 analytics and technology professionals.

This expansion will propel Ugam’s momentum to meet the growing demand for this type of expertise across industries, which was driven largely by the acceleration of digital transformation since the onset of the pandemic.

Founded in 2000, Ugam has consistently driven superior and impactful results for Fortune 500 companies across industries such as retail and consumer brands, high tech, banking and financial services, distribution, and market research and consulting. Since its inception, the company has maintained a strong growth momentum, with CAGR of 40%.

In 2019, Ugam joined Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu. Within Merkle, Ugam has been playing a key role in driving customer experience transformations with its analytics and technology expertise and customer-centric approach.

This entails delivering deep expertise in experience management and cloud platforms, including Adobe, AWS, and Google Cloud. Dentsu and Merkle are leading partners for these platforms and will continue to scale and strengthen their partnerships.

Ugam CEO and co-founder Sunil Mirani said this is a time of immense opportunity as businesses truly transform their customer experiences and propositions.

“We’re excited to be in a leadership position to be able to shape and scale hyper-personalized experiences. Our long-tenured and trusted client relationships, multi-disciplinary expertise, continuous learning environment, and unique culture place us in a prime position to scale up to this demand and welcome new people,” said Sunil Mirani.

In the past seven months, Ugam has added 1,200+ people. These include analysts, DevOps, software engineers, technical architects, and technical leads, many of whom have experience in Adobe, AWS, and Google Cloud platforms.
About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. We help large corporations drive better decisions and performance. Our customer-centric approach delivers impactful business results by leveraging data, technology, and expertise.

With 3,000+ people spread across locations worldwide, we successfully deploy our services and aptly leverage AI for scale. Thus, we create success stories across industries like retail and consumer brands, high tech, banking and financial services, distribution, and market research and consulting. Over the past 20 years, Ugam has been recognized by several firms, including Forrester and Gartner, and was recently named the number 1 data science company in India by Analytics Insight.

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit

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