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The move is expected to boost consumer health and nutrition in India when the country is facing Covid-19 related health effects

New Delhi, NFAPost: US Highbush Blueberry Council (USHBC), the apex body of blueberry farmers in the US, has decided to expand the export of blueberry to India. The move is part of USHBC’s efforts to encourage consumption of blueberries as part of an everyday healthy diet.

Imports of USA blueberries (in all forms) have increased since 2009, and USHBC intends to continue to develop new opportunities for Indian consumers to enjoy the flavour and unique health benefits of blueberries and blueberry ingredients.

In fact, imports of dried blueberries from the US increased from zero in 2009 to more than 1,800 metric tons (MT) in 2020, and fresh blueberry imports reached 100 MT.

According to USHBC, USA blueberries not only have a reputation for consistent quality but also offer many nutritional and health benefits.

“They are low in fat and sodium, have just 80 calories per cup, and contribute phytonutrients called polyphenols. They also provide key vitamins and minerals, such as vitamin C and manganese, which can help the body process cholesterol. These nutrients are also essential to fighting not just common health issues but helping boost immunity,” states USHBC official.

In 2021, USHBC expanded its programmes in India to promote blueberries not only as a fresh, healthy snack, but also as a flavourful ingredient with a diverse range of utilizations and characteristics for packaged goods and foodservice menu items.

USHBC’s Vice President of Global Business Development Alicia Adler said processed blueberries can be frozen, dried or transformed into powder, puree and juice, and used in a variety of sweet and savory applications.

“Developing new products with blueberries not only meets consumer demands for unique flavour and healthy food products, but also increases the profitability of the food manufacturing sector by incorporating value-added ingredients like blueberries,” said Alicia Adler

USHBC India Representative Raj Kapoor said USHBC is excited to share the excitement of Brain Health Month in June and National Blueberry Month in July with Indian consumers.

“Look out for helpful insight and resources to inspire new ways of enjoying blueberries every day. USHBC is a federal research and promotion program representing blueberry growers, marketers, exporters and importers in the United States, who work together to research, innovate, and promote blueberries around the world,” said Raj Kapoor.

Commenting on the development, Arvian Research said USHBC move comes in the wake of the world is reeling under the COVID19 pandemic and consumers are seeking ways to keep them healthy.

“Now there is a mad rush for getting vaccines and a healthy diet to boost their immunity. India is also facing such a situation. USHBC decision to expand exports is move in the right direction,” states Arvian Research.

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