TheNFAPost Podcast

Mumbai, NFAPost: As part of its Shop Owners Benefit Program, PayNearby – India’s leading branchless banking and digital payments network – has launched a unique insurance solution ‘Poorna Suraksha’ for its retail community.

In a first-of-its-kind initiative, this exclusive and holistic insurance solution will ensure the safety and security of PayNearby’s 15+ lakh retail partners across 17,500+ PIN codes.

This pocket-friendly, 3-in-1 offering is designed in partnership with IndiaFirst Life Insurance Company Limited (IndiaFirst Life) to safeguard PayNearby’s retailers during the COVID-19 pandemic and beyond to assure they have access to a safety net anytime, anywhere.

The Covid-19 pandemic has wreaked havoc in lives and livelihoods of many. While the second wave has gripped the country, PayNearby’s Digital Pradhans have been aiding their communities as frontline Corona warriors ensuring relief disbursements reach the hands of the intended.

To help the nation combat this pandemic, they have been at the forefront and have been serving the citizens tirelessly with essential financial and digital services. Today, not only are they doubling up to create vaccination awareness in their local communities but are also handholding people through the registration process.

PayNearby is determined to ensure that the Digital Pradhans grow and prosper and are protected from future obscurities. Echoing this sentiment is PayNearby’s innovative and one-of-its-kind holistic solution – Poorna Suraksha insurance.

It provides coverage across all aspects of insurance – Life, Health & Disability at an affordable premium. Ensuring ‘complete protection’, this cost-effective policy can be availed by retailers at a premium of just ₹3 per day, and an enrollment fee of ₹111.

Available exclusively for PayNearby retailers, Poorna Suraksha offers a life cover of ₹2 lakhs, disability cover of ₹1 lakh and hospital cash of Rs 15,000. There are no waiting periods involved for life insurance and hospitalisation due to accident. Additionally, to combat the mayhem of the pandemic, the COVID-19 hospitalisation cover starts after the 15th day of enrollment.

Speaking on the development, PayNearby Founder MD & CEO Anand Kumar Bajaj said Digital Pradhans have shown great resilience and a spirit of selfless service throughout the pandemic and provided uninterrupted service to ensure citizens had access to essential financial resources to fight the deadly virus.

“To guarantee their safety and to protect them from future ambiguities, we are elated to partner with IndiaFirst Life Insurance, to offer Poorna Suraksha. This offering cements PayNearby’s commitment to providing its Digital Pradhans with innovative and need-based solutions for a tension-free today and a better tomorrow. Since the entire journey is digital, the processing happens in a couple of minutes with immediate issuance of the cover, protecting our retailers instantly,” said Anand Kumar Bajaj.

Commenting on the partnership, IndiaFirst Life Insurance Company Limited Deputy CEO Rushabh Gandhi said with an endeavor to offer “Insurance to All”, IndiaFirst Life is delighted to associate with PayNearby to secure its Digital Pradhans (retailers).

“This association with PayNearby further strengthens our strategic alliances foray wherein we embed bite-sized insurance with the core proposition of our alliance partners,” said Rushabh Gandhi.

Anand Kumar Bajaj further added it has always been the company’s priority to empower its retailers and now adding an umbrella of protection to it, too.

“As the name suggests, Poorna Suraksha will provide complete protection against expenses related to all kinds of life exigencies and give peace of mind to our retailers and their dear ones. Our retailers are indispensable to us, and we recognise their determination that has made our work a success. We would like to stand tall by our retailers in times of both illness and wellness, equally to fulfill our promise of Zidd Aapki Suraksha Ki and Zidd Aage Badhne Ki,” said Anand Kumar Bajaj.

About PayNearby:
Incepted in April 2016, PayNearby is a fintech company creating technology and distribution network to reach financial/non-financial services to India and Bharat both. PayNearby empowers retail shop owners to offer digital services to local communities, thereby boosting digital financial inclusion. Retailer services are focused on Agent Banking, Digital payments, Microsavings, Microinsurance, Loan enablement among others.
It was founded by Anand Kumar Bajaj, Subhash Kumar, Yashwant Lodha & Rajesh Jha who bring with them rich experience in the field of banking, payments and other financial sectors. PayNearby is a DIPP-certified FinTech startup, partnering with various financial institutions including YES Bank, RBL Bank, IndusInd Bank, SBM Bank India, Equitas SFB, Ujjivan SFB, Axis Bank, ICICI Bank, State Bank of India, CC Avenue, Bill Desk, NPCI, FASTag, NBFC and FMCG companies. It is the sole technology provider using Aadhaar Enabled Payment Services (AEPS) and IMPS to YES Bank, making them one of the only two fintech companies hosted by the National Payments Corporation of India (NPCI). For details, please visit

About IndiaFirst Life Insurance Company Ltd:
Headquartered in Mumbai, IndiaFirst Life Insurance Company Limited (IndiaFirst Life), with a paid-up share capital of INR 663 crores, is one of the country’s youngest life insurance companies. It is promoted by two of India’s largest public-sector banks – Bank of Baroda and Union Bank of India, which hold 44% and 30% stakes in the company, respectively. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC, New York, United States also holds 26% stake in IndiaFirst Life. The company’s key differentiator is its simple, easy-to understand products that are fairly priced and efficiently serviced. For details, please visit

Previous articleGodrej Washing Machines Offer More Than 99.99% Cov\\id-19 Virus free Assurance
Next articleRetail Brands Eye High Streets for Expansion, Also Target Tier 2 & 3 Cities


Please enter your comment!
Please enter your name here