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Tata Digital buys majority stake in BigBasket-owned Supermarket Grocery Supplies Private Limited

Mumbai, NFAPost: Tata Digital Limited, a 100% subsidiary of Tata Sons Private Limited, has acquired a majority stake in Supermarket Grocery Supplies Private Limited, which owns BigBasket, India’s largest ecommerce player in the Food & Grocery segment.

Egrocery has been one of the fastest-growing segments in the consumer e-commerce space and its growth is propelled by India’s rising consumption and digital penetration. The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries delivered safely at home.

BigBasket was founded in 2011 in Bangalore and has expanded its presence to more than 25 cities across India since then. In the egrocery space, BigBasket provides one of the largest assortments (50,000+ SKUs) and provides customers the convenience of home deliveries on preferred dates and timeslots.

It also operates a farm-to-fork supply chain with over [12,000] farmers and several collection centers across India to deliver high quality & fresh fruits and vegetables to its customers.

Expressing happiness over the development, Tata Digital CEO Pratik Pal said grocery is one of the largest components of an individual’s consumption basket in India.

“Bigbasket as India’s largest e-grocery player fits in perfectly with our vision of creating a large consumer digital ecosystem. We are delighted to welcome Bigbasket as a part of the Tata Digital,” said Pratik Pal.

Commenting on the development, Bigbasket CEO Hari Menon said the company is extremely excited about its future as a part of Tata Group. “As a part of the Tata Ecosystem we would be able to build stronger consumer connect and accelerate our journey,” he said.

Tata Group is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner and online food & grocery is an important part of this ecosystem. Accordingly, this acquisition presents an attractive opportunity for Tata Group in its overall vision of creating a digital ecosystem.

Tata Digital is a 100% subsidiary of Tata Sons Private Limited. Tata Digital set up its operations in August 2019, to build consumer-centric digital businesses for deep consumer engagement and their needs across multiple verticals – retail, travel, and financial services.

Bigbasket is creating milestones in the online grocery market and has recently re-hauled its supply chains across cities to fulfil a majority of customer orders faster. The company’s operations have expanded to 30 cities in India, recording about 15 million customer orders per month.

The company’s differentiation lies in its supply chain integration for fresh fruits, vegetables and meats, and its strong private label brands. In 2020, BigBasket reached the milestone of $1 billion in annual revenues.

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