Disney and Star India have pledged financial support of Rs 50 crore towards the ongoing COVID-19 relief efforts in India.
The proceeds will be utilised for the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals, a release said.
The announcement was made through Twitter, supplementing the concerted effort from corporate India to help healthcare workers and the government tackle the second wave of this pandemic.
The Walt Disney Company India and Star India President K. Madhavan through a Tweet, said, “We stand in solidarity with all of India in our fight against COVID-19.”
“The Walt Disney Company and Star India are humbly contributing Rs 50 crore to aid relief efforts. The need of the hour is to provide critical healthcare supplies and equipment to save lives. This is our common fight and our contribution reaffirms our steadfast commitment to India, and builds upon the Rs 28 crore that our company contributed towards COVID-19 relief in 2020,” he added.
This is in addition to Rs 28 crore that The Walt Disney Company and Star India contributed towards COVID-19 relief in 2020. The Star India network has also been running an awareness campaign through Public Service Announcements (PSA).
The company will continue supporting relief efforts through its Disney Employee Matching Gifts program, wherein for employee donations to pre-approved charitable organisations, the company will match the amount, the release added.