Company embarks on a journey of total transformation for the future with its corporate name changed from ‘Kia Motors India’ to ‘Kia India’
New brand slogan “Movement that inspires” signals future direction of product and services development all aimed at building a deeper connection with customers
India is the first country after South Korea where the brand relaunch takes place
First products with new logo, refreshed Seltos & Sonet, to be launched in the first week of May’21
Chennai, NFAPost: Kia India announces the relaunch of its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions.
India is the first country outside South Korea – the home of Kia – where the brand relaunch is celebrated. Kia India, which is wholly owned by Kia Corporation, introduces the company’s refashioned logo and brand slogan, “Movement that inspires”.
The versatile compact SUV Seltos and the subcompact crossover SUV Sonet, both of which are updated for the Indian market under the newly stylized logo, will be unveiled to the market in the first week of May, 2021. During the brand showcase, Mr. Kookhyun Shim, Managing Director & Chief Executive Officer, Kia India unveiled the refreshed Seltos with the new Kia logo.
Signalling the bold transition, the company name has changed from Kia Motors India to Kia India, dropping “Motors,” which symbolizes Kia becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.
In the Indian context, the brand slogan “Movement that inspires” represents Kia’s ambitious plans for leading the future mobility revolution in the country with premium products equipped with unique design and segment-first features, advanced digitised services complemented by one of the largest networks by any new entrant brand in the country.
In line with the change, Kia India also intends to attain full capacity utilisation of its state-of-art manufacturing facility in Anantapur in a move to facilitate faster production and delivery of its vehicles.
Brand Slogan – ‘Movement that inspires’
“Movement that inspires” is at the heart of Kia’s new brand purpose of inspiring consumers through products, services, and their experiences with the brand. Kia’s new brand slogan emphasizes that movement is at the genesis of human development.
It enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand slogan, to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.
The new logo of Kia is a symbol of the new brand slogan and values it promises to offer customers through future products, services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.
Confidence to customers
The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to the customers.
Unveiling the new brand logo, Kia India Managing Director and Chief Executive Officer Kookhyun Shim said it is a proud and historic moment for the company as India becomes the first country to transition to the new brand identity after headquarters in South Korea.
“Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers,” said Kookhyun Shim.
As part of India’s growth strategy with the new identity, Kia will be constantly innovating to match the ever-changing needs of the new-age consumers. The upcoming refreshed versions of its flagship and best-selling products, the versatile compact SUV Seltos and the subcompact crossover SUV Sonet, will be a testament to this commitment.
Kia is also looking at sustaining its connected cars leadership by adding new features. To strengthen its reach, Kia is expanding its strong network to 360 touch points covering 218 cities including tier-3 and select tier-4 towns by the end of this year.
Kia India Executive Director and Chief Sales and Business Strategy Officer Tae-Jin Park said under the new brand slogan, Kia will focus on offering meaningful experiences to the customers, especially focused on the millennials and Gen-Z – the future of the country.
“With Kia’s new brand identity and our refreshed portfolio, we are extremely elated to have a purpose-driven business that will elevate the customer experience not just in terms of the features and connectivity inside the cars, but the overall engagement experience with our brand,” said Tae-Jin Park.
Kia India Vice President & Head of Sales and Marketing Hardeep Singh Brar said Kia is a futuristic brand and always on the move to be as close as possible to our consumers.
“We feel that regular product interventions and increasing brand accessibility are some of the key areas, which will help us in meeting this objective. Hence, we are taking a conscious decision to regularly refresh our existing product portfolio, launch new products at regular intervals and foray into newer markets to provide an aspirational experience to consumers who are keen on becoming proud Kia owners,” said Hardeep Singh Brar.
Being India’s young automobile disruptor, Kia India has set an example of many firsts in the automobile industry and has achieved several milestones in a very short period of time. The brand has created new product segments and leveraged technology to create segment-first innovations across its entire product portfolio to address the evolving customer needs.
Kia led the adoption of connected car technology in India, and today the brand is the connected SUV leader in the country. In over one and a half years of sales operation in India, Kia has emerged as the 4th most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the country.
Kia also aims at offering cutting-edge features with multiple trim choices for its customers. 60% of Kia’s sales come from top variants of Seltos, Carnival, and Sonet, which highlights Kia’s commitment to offer the best features to Indian customers at attractive prices. Kia has emerged as a household name in India with advanced technology and bold design offerings.
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units.
In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more.
Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4th largest automaker in India with class-leading product offering, service quality and reliability.
Kia India became the fastest automaker to reach the historic milestone of registering 2.5 lakh unit sales in just over one and half years of its operation. Kia is leading the connected car evolution in India and with over 1.4 lakh cars on Indian roads, it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focussed on strengthening its footprints across the country.
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year.
Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.