Mangesh Panditrao
TheNFAPost Podcast

D2C ecommerce platform Shoptimize has partnered with Onelife Nutriscience to manage its end-to-end eCommerce solutions and online growth for its flagship brand Onelife, a premium preventive healthcare brand.

The partnership will enable Onelife to implement a streamlined, data-driven approach to D2C channel through Shoptimize’s end-to-end platform, Shoptimize said in a release.

The healthcare brand also received funding recently by Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting.

Onelife also offers tailored nutraceutical solutions that combine age-old wisdom with the latest advances in pharmaceutics to benefit people of every age, it said.

As Indians increasingly turn to their smartphones to cater to all their needs, it was a natural choice for the WIPRO-backed Onelife to move to a D2C eCommerce platform that brought them closer to their customers pan-India while offering the convenient shopping experience that buyers have come to expect.

Shoptimize Co-founder & CEO Mangesh Panditrao said, “India has a rich heritage of healing through nutritional choices and immunity-boosting medicine, and recent years have seen the millennial generation moving towards more preventive care.”

“The rise in disposable income across households has prompted Indians, particularly millennials, to invest in healthier food choices and better fitness regimes, and nutritional supplements are a big part of that. There is, thus, considerable scope for brands like Onelife to connect with customers online and assist them with choosing the right healthcare products for themselves, which is where a D2C eCommerce platform plays a critical role,” he added.

Onelife India CEO & Founder Gaurav Aggarwal said, “We see a lot of potential in the D2C space, especially after witnessing how much eCommerce has grown since Covid-19. There was a clear need for an eCommerce partner that would grow with us and enable us to cater efficiently to health-conscious online shoppers, and Shoptimize seemed to be a good fit.”


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