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Happiest Minds Technologies Limited, a digital transformation and IT solutions company, and BeatRoute have entered into a strategic partnership to solve typical revenue realisation problems faced presently by the CPG industry.

The complex CPG eco-system is characterised by multiple channels and relationships including Modern Trade, General/Traditional Trade and other B2B channels that require a seamless, holistic solution to enable smart selling physically as well as digitally, a release said.

This partnership empowers CPG enterprises with a goal-oriented Digital Transformation journey, by leveraging new age technologies such as ML, Store Analytics, Sales Process Gamification, Bots and Social Channels to drive Sales Uplift and provide brands with a competitive advantage.

Happiest Minds offers a full stack of solutions for the CPG industry, focused on business outcomes that leverage principles of next-gen technologies for maximum impact,” said Happiest Minds CEO, Digital Business Services, Rajiv Shah.

“The current pandemic has scaled the need for automation and business driven technology implementation. This is where the Happiest Minds and Beatroute Partnership enters, by offering revenue realisation solutions for the post pandemic CPG industry,” he added.

The industry is adapting to the new normal in the post pandemic world, characterised by the highly connected shopper, endless choices at Retail and a reset of brand loyalty.

“The partnership with BeatRoute complements Happiest Minds’ suite of CPG offerings and will provide brands with next-gen digital solutions for increased market share and deeper collaboration with channel partners ” says Happiest Minds Vice President and Head, Retail & CPG, Digital Business Services, Veena Sriram.


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