Tata Sons new entity, Tata Business Hub, will offer digital tools and solutions to scale up the business of small and medium enterprises.
The new entity will be led by veteran Tata Consultancy Services executive Venguswamy Ramaswamy, who is global head of TCS iON, which offers cloud-based IT solutions.
The new hub will offer a suite of digital tools built by TCS in segments like marketing and customer engagement to SMEs on its nexarc platform.
The platform has tools for generating invoices, bill collections, chat and video conferencing that have been built by TCS and hosted on the cloud.
Some of these tools have a freemium option, where customers get access to a limited set of services and pay a premium for extra features, a proven model of most software companies to win customers.
It will also have strategic tie ups with banks and financial institutions to help small and medium firms raise funds for their business.
The platform has begun enlisting small and medium enterprises across the country for free, promising them leads through its platform.
Aditi Puri Batra, former country manager of US software platform for small businesses Intuit, has been appointed the company’s Chief Business Officer.
Bindiya Verman, former head of HR at CaratLane-Titan, has been given the charge of Chief Human Resources Officer.
Other executives from digital startups like Ola and Dailyhunt have also been hired to build the firm’s mobile-first applications for businesses.