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The partnership will help accelerate the growth of India-based insurtech start-ups and bolster IIA’s international partner ecosystem

New Delhi, NFAPost: India InsurTech Association (IIA), a pioneering non-profit industry organization, and Xceedance, a global provider of insurance consulting, managed services, and technology, formalised a principal sponsorship agreement to catalyse the insurtech sector in India.

IIA has joined forces with Xceedance – as the Principal Sponsor – to forge global partnerships, develop talent, provide insurtech start-up resources, and build its core team.

Co-founded by Shwetank VermaSubhajit Mandal, and Prerak SethiIIA bring togethers various India-based insurtech start-ups, re/insurance companies, service providers, and insurance professionals to increase the velocity of digital transformation across the Indian insurance industry.

Business value

A key agenda for IIA this year is to build its membership community, which includes insurtech firms, re/insurers, and service providers.

The association already includes 32 insurtech members, and facilitates networking and focused thought leadership sessions for its diverse constituents.

Recently, IIA released its Annual Report 2021 on ‘India Insurtech Landscape and Trends’ in association with The Boston Consulting Group (BCG). The report highlights how Indian start-ups are creating significant business value for re/insurance organizations and policyholders.

IIA Co-founder and Director Prerak Sethi

IIA Co-founder and Director Prerak Sethi said IIA has been established as a core industry enabler to drive strategic initiatives aimed at benefiting the insurtech community in India and across the globe.

International associations

“The Xceedance sponsorship comes at a very opportune moment for IIA, as it will help us achieve our core objectives and address the immanent needs of insurtech start-ups, insurance companies, and other stakeholders,” said Prerak Sethi.

Further, Prerak Sethi said  IIA has already established alliances with international associations such as InsurTech NY, Global InsurTech Alliance (GITA), Singapore FinTech Association, Tokyo Fintech, InsurTech Israel, etc. to help promote collaboration in the global InsurTech ecosystem.

CEO at Xceedance CEO Arun Balakrishnan said the organisation is excited to join India InsurTech Association and reinforce various networking engagements the IIA team has meticulously planned for 2021.

Insurance corporations

“We firmly support the association’s efforts to promote innovative solutions built by Indian insurtech firms, liaise with the Indian regulator to enact enabling regulation, and boost collaboration between start-ups and insurance corporations. Our sponsorship is part of an ongoing Xceedance commitment to power insurance transformation around the world,” said Arun Balakrishnan.

Insurtech activity in India has increased rapidly since 2017. The pandemic has further prompted a significant escalation and prioritization of technology initiatives, leading to urgency and acceleration in the deployment of digital solutions by insurers in India and across the world.

Accordingly, insurers have a key role in co-creating and adapting their offerings to the new digital environment. In collaboration with IIA and insurtech start-ups, and by leveraging digital platforms, insurance organizations are optimizing their operational workflows and applying intelligent technologies to create new levels of efficiency and service excellence across the entire insurance value chain.

India InsurTech Association (IIA)

The India InsurTech Association’s goal is to facilitate the promotion of usage of technology across the insurance value chain in India.

The association will promote new digital business models, build collaboration between start-ups and all the other participants of the insurance industry – insurers, reinsurers, intermediaries, TPAs, service providers, investors and regulators. The association will represent the interests and be the voice of the InsurTech ecosystem in India. They have recently partnered with Insuretech Connect (ITC), The Digital Insurer and FICCI.

Xceedance ( is a global provider of strategic consulting and managed services, technology, and data sciences to insurance organizations.

The company helps insurers launch products, drive operations, implement intelligent technology, deploy advanced analytics, and achieve business process optimization.

The experienced insurance professionals at Xceedance enable insurers worldwide to enhance policyholder service, enter new markets, boost workflow productivity, and improve profitability.

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