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India’s largest hyperlocal and omnichannel meat retail brand Nandu’s has launched sales of fish on its online platform and stores.

“Fish is a very critical product for us. As per our estimate, the fish market occupies 50 per cent of the meat market share. Therefore, to tap this huge market, we have already launched the sale of fish on our platform and stores across Bengaluru,” Nandu’s Founder-CEO Narendra Pasuparthy told NFA Post here.

With this addition, Nandu’s target of selling chicken, fish and mutton on their platforms has been fulfilled, he said.

“The buyers come to our stores and also our processing unit to buy fresh chicken or mutton. If they wanted to buy fish along with it, they had to walk a couple of kilometers to buy fish from the market. By adding fish to our list, we are providing the convenience to our customers to get all the three varieties of mat from one place,” Pasuparthy stated.

Moreover, the wallet share of the company increases drastically, he said. However, that is not the main goal for us to add fish to the list, he added.

“Margin is a common factor for any business. But for us, providing all the three meats on our platforms is more important than the margins. If our customers conveniently get these the meat of their preference on our platforms, that’s it. That is nothing like it,” Pasuparthy said.

He said Nandu’s is having the much-needed expertise and network to tap the fish market.

“Access to good quality fish will not be a difficulty. We have fish experts working for us. They have more than 25 years of experience in the fish market. And since, we are in the meat industry for decades, we have built a network, which is widespread,” he added.

Pasuparthy said the company, however, has not tied up with branded fish suppliers.

Nandu’s is India’s largest hyperlocal and omnichannel meat retail brand. It aims to become a Rs 2000-crore company by 2025.

“We are looking to be a Rs 2000 crore company by 2025 with a staff of around 3500 to 4000 people. And we are going to cater meat to 2.5 million households across the country by that time,” Company COO Vinay Gopinath said in an earlier interview with us.

Gopinath said the firm plans to expand in two phases. “In next two years, we plan to open 300 Nandu’s outlets in four cities. We now have outlets only in Bengaluru. In seven years, we plan to open 605 outlets in six new cities – Hyderabad, a city in Kerala, Delhi NCR, Pune, Mumbai, and Chennai,” he added.

The firm currently is on Dunzo and Swiggy, and very soon plans to be on Flipkart and Amazon to scale the business.



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