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2 Launches Free ‘Digital Starter Kits’ to Help Retailers and Restaurants Generate More Sales, Ensure Customer Safety and Recover from Covid-19

New Delhi, NFAPost:, the leading AI-powered software development platform, announced the launch of its new programme providing ‘digital starter kits’ as a means of helping distressed Indian businesses boost sales, keep their customers safe and forge a strong path to their Covid-19 recovery.

The programme will make it easy for Indian small businesses to sell online with a free ecommerce ‘shop in a box’ and for restaurants to launch free queueing apps through Studio Store,

The programme is specifically designed for:

  • Retailers who want to offer a digital customer experience (website and/or native app) to allow customers to make online purchases for click-and-collect or delivery
  • Retailers who are inclined to take orders via phone or text/WhatsApp
  • Restaurants, pubs and bars who want to allow customers to book tables through a rich queueing system, which reduces wait times and delivers an exceptional and safe customer experience

With a population of 1.3 billion, India has been hit especially hard by Covid-19 with more than a third of small and medium-sized businesses surveyed by the All India Manufacturers’ Organisation saying their businesses were beyond hope of rescuing.

This isn’t surprising given the fact that consumer spending in India decreased by 12.6% in 2020. To make matters worse, a recent analysis by Credit Suisse found that Covid-19 cost the Indian economy Rs 20 trillion.

Retailers association

Now, 2021 looks promising for Indian businesses with household spending in India expected to grow by 7.9% year-over-year. During the last quarter of 2020, ecommerce order volume grew by 36% in India, with the personal care, beauty and wellness segment (PCB&W) seeing the highest growth.

According to a survey by the Retailers Association of India, Indian retailers across the electronics, fashion and grocery sectors are cautiously optimistic about rebounding in 2021 and expect around 85% of pre-pandemic business levels in the next six months. While there’s optimism for growth in 2021, financial experts predict that recovery in India will be slower than in most other countries. Cofounder and CEO Sachin Dev Duggal

Speaking on the development, Cofounder and CEO Sachin Dev Duggal said India is in a somewhat unique position right now, with lockdowns already lifted for months coupled with cautious optimism for business growth in 2021.

Digital starter kits

“But there are also growing concerns that India could be headed for another lockdown in the near future. Regardless of whether that happens, digital is the best way forward and our free ‘digital starter kits’ make it easy for Indian small businesses to take their business online, while restaurants can already work on improving the queueing experience and reduce wait times for customers,” said Sachin Dev Duggal Cofounder and CEO Sachin Dev Duggal said the company wants the Indian business community to know they’re not alone. “We’re in this together and we’re committed to helping them rebuild and thrive,” Sachin Dev Duggal polled approximately 300 retail business professionals in India to gauge how valuable free apps could be in their Covid-19 recovery efforts.

The results were eye-opening, with a whopping 92% of Indian retail professionals saying they would happily accept an offer to build a free ecommerce store and launch it in under a week, as a way to accelerate their Covid-19 recovery.

Lockdown impact

As these findings reveal, Indian businesses truly want and need help; they’re just lacking the critical support and infrastructure. That’s where comes in with both support and the tools to get back on their feet financially.

During the lockdowns, restaurants and retailers have been paying large portions of their revenue to aggregators and marketplaces like Zomato, Swiggy, Amazon and Flipkart, who can charge up to 35% commissions, to serve their customers who moved to ordering online.

This is something that small businesses simply cannot afford. Essentially, Indian small businesses have been paying high commission fees to serve their own customers, who haven’t been able to enjoy the in-store shopping and dining experiences they would have pre-lockdown.

Consumer spending

Sachin Dev Duggal said the company’s vision is to put an app into the hands of every entrepreneur and small business without asking them to give up a share of their revenue, especially now when budgets are tight and consumer spending is down.

“This is why won’t charge any fees – so the free apps can be free forever – and businesses will only be charged after they grow to generate more than 50 orders per month. Instead, their hard-earned money can be reinvested into operations, cash flow and paying staff,” said Speaking on the development, Cofounder and CEO Sachin Dev Duggal.

Dev Duggal said it is impossible to argue with that kind of ROI. “For restaurants, on the other hand, launching a free queueing app will not only keep customers safe, but it will also reduce wait times and improve the overall customer experience. That will translate into more trust, more loyalty and more repeat business,” said Dev Duggal.

To get started with building a free ecommerce store, visit this page.

To get started with building a free restaurant queueing app, visit this page. 

Empower enterprises is a leading AI-powered software development platform that empowers enterprises, small businesses and entrepreneurs to build, run and scale their software – using reusable Lego-like features, a vetted network of developers and a state-of-the-art software assembly line running in the cloud.

They don’t need technical expertise or to write any code. Led by serial entrepreneur Sachin Dev Duggal, is reshaping how software is built and operated with its suite of products, including Builder Studio, Builder Cloud, Builder Care, Builder Now and Studio Rapid. is a global brand with its headquarters in London, supported by offices in New Delhi, Singapore, Los Angeles, Tokyo and Dubai. Customers include everyone from the bakery in Riyadh to globally renowned enterprises like the BBC, Virgin Unite and the US Air Force. was created so that everyone can be empowered to unlock their true potential, irrespective of their knowledge and skills.



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