Pharmaceutical company Mankind Pharma has expanded its OTC (Over-the-counter) range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category as a food supplement.
The company has a wide range of OTC products that are quite popular in the Indian market, the company said.
‘Health OK’, multivitamin and mineral tablets, that help cope up with modern lifestyles problems, with their unique formulations of Natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity.
Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in today’s hectic lifestyle.
To intensify and aware people of the product, Bollywood celebrities Anil Kapoor and Ranveer Singh have come together in one single frame to spread the message of a healthy and energetic lifestyle.
Brand ambassador Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Brand ambassador Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure with Health OK people will be benefited from the product. I look forward to being part of their growth journey.”
Mankind Pharma General Manager, Sales and Marketing, Joy Chatterjee said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue.”
“Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle and health issues. In the near future, we have rigours plans to strengthen the overall category with existing brands, and additionally expand the products portfolio,” he added.