Bengaluru, NFAPost: The fast-growing online food market in India is expected to reach $7.5-8 billion at 25-30% CAGR by 2022, as per the report by Google and Boston Consulting Group. This is testimony to the fact that India loves its food.
While food tech aggregators are riding on the wave of rapid digitization, favourable consumer disposition and increased penetration in smaller cities, many small restaurants are boosting their growth like no other.
As per a 2019 report, India’s food services market is estimated at INR. 4.24 trillion. 65% of India’s food services market comprises unorganized or unregulated joints; most of whom do not have access to formal sources of credit. And that’s where digital lending fintech HAPPY has stepped in to help.
In the current pandemic-led situation, small scale restaurants that live on a day-to-day cash flow basis have been the worst hit, and are struggling to meet the costs of their rent and staff. HAPPY’s foray into the food-tech sector, in partnership with India’s leading online food delivery platform Swiggy, could not have come at a better time.
HAPPY offers small-scale restaurants with short-term, small-ticket and easy-to-repay loans. Already a market leader, HAPPY addresses the needs of small and micro-businesses in India, a segment underserved by traditional financial institutions. Through the Swiggy Capital Assist program, HAPPY will extend this capability to thousands of Swiggy partner restaurants across all major cities through its completely digital and paperless lending model.
Manish Khera, Founder & CEO, HAPPY, says, “Our objective is to enable small-scale restaurants to get quick access to credit to meet their growth and working capital needs. Especially when these businesses have been hit by the pandemic-led slowdown, this facility will aid their recovery and help them stay afloat in the current times.”
HAPPY leverages machine learning-based model to instantly underwrite loans to interested restaurateurs based on their past sales performance among other data points. The technological edge, combined with the unique product, will make this partnership a one-stop destination for small and medium-scale restaurants to achieve their business dreams.
HAPPY’s lending partner is ARTH, a new-age finance venture that aims to redefine the way micro-enterprises discover financial services by creating an enabling ecosystem built on advanced technology, data and deep customer connect.
HAPPY is a fast-growing fully digital-lending Fintech targeting a multi-billion-dollar credit gap in India’s micro-businesses, delivering flexible & easy short-term access to credit for small business owners & proprietors in urban & city settings. Founded in 2017 by successful serial entrepreneur Mr. Manish Khera, HAPPY has so far disbursed more than 5.3 lakh loans amounting to more than INR. 255 Cr. across all states in India.