TheNFAPost Podcast
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India’s vibrant business ecosystem, resilient economy and growing population provides extensive opportunities for organizations that embrace digital transformation and cloud strategy.

For many businesses, the coronavirus pandemic is accelerating transformation and prompting decision-makers to prioritize these programs in 2021. At Google Cloud, we are supporting the transition to a digital economy and aim to see India lead the next wave of innovation. 

Media & entertainment businesses are well-positioned to lead this shift. With the industry’s value forecast to reach $25.56 billion in 2021-22, before rocketing to $43.93 billion by 2024, these businesses are benefiting from growing consumer demand and advertising revenue. 

Digital technologies 

Furthermore, businesses that embrace digital technologies and models across all sectors are poised to thrive as India advances its digital agenda. 

At Google Cloud, we provide products, services and expertise that enables media & entertainment businesses of all sizes ‒from traditional players to up and coming digital natives‒realize their potential in this dynamic landscape. For example, our solutions include access to the computational power and global reach of our infrastructure to help render 2D or 3D elements for animation, film, commercials and video games.

Businesses can also use our serverless, scalable data warehouse, BigQuery, to analyze data for insights that help improve audience engagement, and our storage, networking and compute infrastructure to deliver high-quality, low latency video content. 

They can also understand audiences more deeply through Looker and our streaming analytics platform, digitize, store and preserve content on Google Cloud, deliver AI-enriched video content and streamline processes like content search and delivery, and process, transcode and encode video assets quickly and securely by combining Google Cloud infrastructure with partner solutions.

Achieve benefits

InMobi Group businesses, smartphone lock screen content provider Glance and short-form video business Roposo, have turned to our products and services to power their growth.

Glance is using Google Cloud to scale an AI-powered personalised content platform to support 120 million+ daily active users just 20 months after launch.

“When you talk about relevance [in] AI and data, I don’t think any conversation is complete without talking about what Google has been able to achieve in the last 20 years,” says Mohit Saxena, Co-Founder and Group CTO, InMobi.   

In addition, South Asian streaming entertainment service Eros Now is using Google Cloud AI and machine learning to automate subtitling of a range of movies and original content, with its cloud investment spanning infrastructure, modelling and running of workloads.

Eros Now’s in-house data science team is training models to constantly improve the quality of subtitles, driving engagement by enabling users to watch a wide range of content.    

Video-on-demand

Meanwhile, an entertainment network and brand owner Viacom18 Media Pvt Ltd turned to us to realise the potential of the Voot digital video-on-demand streaming service.

With our products helping the business identify profitable customer cohorts and organic growth generated by its content decisions, Voot is now well-positioned to operate as a profitable, evolved business at scale. 

Furthermore, Zeotap, a customer intelligence platform that helps brands understand customers and predict behaviours so they can improve engagement, hosts its data in Google Cloud, with a BigQuery analytics data warehouse delivering efficiencies that help accelerate product builds and releases.

“Our mission is to help brands engage customers with the most appropriate marketing messages at the right place and at the right time while respecting consumer privacy and ensuring regulatory compliance. The experience of Google Cloud in working with large-scale datasets makes the platform an excellent fit for us,” says Projjol Banerjea, Co-Founder and Chief Product Officer at Zeotap.

Our people, products and services provide a compelling proposition for media & entertainment businesses in India to innovate and grow. We are deeply committed to this market and to helping power these dynamic businesses to digital success. 

Bikram Singh Bedi
Managing Director, Google Cloud India

 

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