Bengaluru, NFAPost: Diageo India has announced a 10-day World Class Cocktail Festival, filled with innovation, creativity, and community. The festival celebrates the art of mixology from 18th to 28th March across 12 cities in no less than 100 venues.
India’s top 100 mixologists flaunt their latent skill and put their skills to test for the first time. Signature recipes by entrants to the competition are offered to consumers, further emphasizing the connection between talent and audience.
The competition will continue with multiple challenges, and one person will be identified as the country’s top mixologist and represent India at the World Class Global competition, to be held in Madrid in July 2021.
The Cocktail Festival will feature Top 100 chosen mixologists among many enthusiasts who submitted their cocktail recipes online in the first round of the competition. The second stage will see them take on a range of challenges that are thrilling and gruelling in equal measure while crafting the Limited-edition cocktails at the Cocktail Festival as their entries to the World Class 2021.
Consumers can experience the joy of these cocktails along with revelling in an atmosphere that celebrates talent, diversity and brings together people to celebrate the finest mixologists of the country.
One can walk into select bars in their cities to experience the festival with thoughtful menu’s that give back to India through emotional storylines, community engagement, sustainable practices, and a keen collaboration between the Bar + Kitchen are supported by Johnnie Walker Black Label, Tanqueray no. TEN, Ketel One Vodka, Talisker 10YO and Singleton of Glendullan 12YO.
With an aim to educate and inspire bartenders to scale new heights in the profession, Diageo India announced its 12th edition of the unequalled battle of mixologists to steer drinking culture in the new normal.
Participants across the country sent in their bespoke World Class Festival cocktail recipes, which will now further be handpicked by an expert panel, representing F&B, Restaurateurs, Media & Industry leaders.
The Cocktail Festival runs the theme: “Celebrating Life, Every Day, Everywhere | Drink Responsibly”.