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Vahan, an AI-enabled livelihood platform, has reached a significant milestone of providing employment opportunities to over 1 lakh blue-collared professionals through its WhatsApp API enabled chatbot called Mitra.

With an increase of 400% since 2020, these workers have been placed in several blue/grey-collared jobs in sectors such as logistics, delivery and BPOs, the company said in a release.

Also, the digital startup is placing 5000 people every month and is growing at the rate of 25% per month. Mitra is emerging as India’s employment exchange 2.0 for over 300 million blue-collar workers in the country.

Vahan currently has 5 million users on its platform and is adding 2.5 lakh people every month.

To apply, job seekers need to text “Hi” to Vahan’s WhatsApp-enabled chatbot Mitra, answer a few questions, and expect to be placed in a job within 3 days. Being available on WhatsApp has helped the company reduce the barrier to entry while maximizing user adoption and engagement.

Vahan Founder and CEO Madhav Krishna said, “The blue-collar segment is an underserved market in India despite constituting the bulk of the workforce.”

“Our partnership with WhatsApp allows us to seamlessly connect employers and job seekers thereby facilitating better livelihoods and financial inclusion especially for underprivileged households. We are set to become the country’s largest blue-collar recruiter in the next 18 months,” he added.

Vahan played an essential role in securing jobs for unemployed executives during the pandemic with more than 20,000 people relying on Vahan to look for a job on WhatsApp every day, the company added.

Recently, a report by Betterplace, the blue-collar employee management firm, had said that a total of 1.4 million jobs for blue-collar workers will be created in 2020.

The report added that 80% of the overall demand comes from the gig economy.

The Betterplace Job Report 2020 indicates that as the economy is beginning its recovery, sectors like delivery and healthcare will surpass pre-COVID levels and job opportunities will see massive growth in tier 2 and 3 cities.

Bengaluru and the four metros will generate 70% of demand pre-COVID levels, the report added.

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