Amritsar, NFA Post: Streaming service Netflix Inc has launched ‘Fast Laughs’ that gives mobile users an instant, full-screen feed of funny clips, without having to watch a whole comedy TV show or movie.
The feature, which is currently available only for iOS device users in select countries, is similar to TikTok or Instagram Reels.
Though Netflix produces different type of content than TikTok, it has in its last few earnings reports referenced TikTok as a major competitor.
Google’s video-sharing website YouTube had also introduced ‘Shorts’ feature to compete with TikTok. Last month, the platform’s head had said that Youtube Shorts were racking up 3.5 billion views a day during beta testing in India
“Wanna see something funny?” Netflix asked rhetorically in a blog post.
“On Netflix, this one little question opens up lots of possibilities from hilarious series and films to laugh-out-loud stand-up specials,” it further said.
Netflix also shared a short video demonstrating the latest feature.
According to Netflix, users can access this new feature by tapping a Fast Laughs tab added on the bottom navigation menu of the mobile app, and this will launch a stream of funny snippets from movies, sitcoms, comedy routines, and television shows.
If any of the shows, films, or comedy specials sparks interest, users can add the title to their saved list to watch later, the blog post said.
Netflix also added that it will start testing this feature soon on Android devices.