Amritsar, NFA Post: Commercial refrigeration company Elan Professional Appliances Ltd or Elanpro has unveiled its new logo and tagline to match its current offerings and solutions, and upholding its brand positioning and vision for consumers.
The new logo provides a definite power to the brand, the company said in a statement.
“Being one of the key differentiators in the industry, we stepped forward to redefine our brand positioning. Built on three strategies – offering innovative and transformative products, excellent customer services and upholding trust among its stakeholders, we at Elanpro evolved our vision and mission and redesigned the logo,” Elanpro Managing Director Ranjan Jain said.
The roof-shaped bold letter ‘A’ in the new logo symbolises the offering of best solutions in product manufacturing and supplying under on roof, the company said adding that the same letter pointing upwards with its peak illustrates the progress of the company.
Also, the letter ‘A’ is extended on both the sides which signifies the objective of growth, it said.
The colour combination used in the new logo personifies brand traits like reliability, safety, elegance, trust, and establishing a connection with the operating industry, the company highlighted.
The new defined logo is also supported by a tagline – ‘The Commercial Refrigeration Experts’ which embodies the brand’s quality of delivering innovative, world-class and consistent quality products, Elanpro said.
The newly created logo along with its tagline is synchronised with the company’s defined brand positioning, Jain said.
“With expanding our presence in all the major cities and developing an impressive infrastructure and offerings to our end customers, we look forward to establishing and sustaining our brand identity for a longer term,” he added.
Founded in 2009, the Gurugram-based company focuses on commercial refrigeration, including provision of food service solutions for pubs, bars, cafe, fast food chains, resorts, fine-dining restaurants, softy and beverages, food retail, and the healthcare sectors.