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Amritsar, NFA Post: Fitness brand Reebok has launched new walking range to encourage people to take up walking as a lifestyle change.

“Now more than ever, staying fit and healthy will be the top priority, and Reebok aims to introduce more consumers into the fitness category,” the company said in a statement.

The new walking range from Reebok will provide high-quality products accessible to all, the company said adding that the category will have a host of newly introduced products for both women and men, with an aim to provide maximum comfort and support.

The new products, namely Reebok Ever Road DMX, Leap Slip On, Evazure DMX Lite, Reebok Lite Slip and Ardara 3.0, among others, are set to strengthen Reebok’s position in the walking category by making technologically advanced and superior quality shoes at an affordable price range, the company said.

Products being introduced in the new walking category:
  • ARDARA 3.0 – INR 3,999
  • EVAZURE DMX LITE 3.0 – INR 4,999
  • Inbound Slip on – INR 2,799
  • LEAP SLIP ON – INR 2,799
  • Reebok Ever Road DMX 3.0 – INR 5,999
  • Reebok Ever Road DMX Slip On 3 – INR 5,599
  • Reebok Ever Road DMX Slip On 4 – IR 5,599
  • REEBOK LITE SLIP 2.0 – INR 3,599

The advanced and signature DMX technology of Reebok ‘s walking shoe ‘Ever Road DMX’ is built with small pods carved out of the mid sole, the company said.

The same shaped pods are pressed into the outer sole with matching geometry to provide maximum support while walking, it said.

Channels to connect these pods are also carved out of the mid sole and pushed into the outer sole. These channels allow the trapped air to move between pods to create natural cushioning from heel to toe for a comfortable walking experience, it added.

“Walking is an activity everyone can pick up on a daily basis, and to have Reebok provide comfort, quality and affordability through their range will surely act as an added impetus for more people across the country to lead a fitter, better life,” said Reebok’s Brand Ambassador Malaika Arora.

Reebok brand ambassador, Malaika Arora


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