Bengaluru, NFAPost: To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay have launched a strategic partnership that combines Razorpay’s payment processing capabilities with Mastercard’s trusted and secure digital banking solutions and card services.
The partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations, maintaining business continuity in the challenging environment and preparing for the future beyond cash.
Before the outbreak of Covid-19, around 90% of India’s retail payments were conducted in cash. In recent months, the pandemic has accelerated the adoption of digital technologies and rapidly shifted how consumers prefer to shop and pay. This presents a great opportunity to unite merchants, consumers, acquirers and fintech companies in expanding the adoption of digital payments in India.
Now more than ever, SMEs and startups would require establishing a digital footprint to build their customer base and meet demand for secure, convenient and touch-free transactions. With their partnership, Mastercard and Razorpay will work together to cater to the needs of MSMEs.
Razorpay Chief Innovation Officer Amitabh Tewary said the company is going through one of the biggest transformations in Indian financial history – the Fintech Revolution – that will significantly alter the payment and banking experience of consumers and businesses now and in the years to come.
“New businesses are evolving every day with different payment and banking needs and catering to a different set of consumers and markets. We are excited about strengthening our partnership with Mastercard, the global payments and technology leader, in furthering digital adoption and equipping millions of businesses, especially in tier 2 and 3 cities, with industry-leading technologies that will help ensure business resilience,” said Amitabh Tewary.
Amitabh Tewary said one of the initiatives that will be working on jointly is to make recurring payments more accessible to businesses and consumers by creating seamless onboarding solutions for bill payments, digital content platforms and other subscription services. “I’m looking forward to the advancements that our partnership will continue to make in the digital payments space,” said Amitabh Tewary.
Mastercard has been actively working towards driving acceptance of digital payments in India. It will continue to enable ease of payments for merchants and payment aggregators to help them efficiently grow their businesses.
Mastercard South Asia Market Development Senior Vice President Rajeev Kumar K said Mastercard is excited to extend its partnership with Razorpay, India’s youngest unicorn, on a strategic level.
“Mastercard aims to make merchants across India digitally equipped and welcomes the fresh thoughts and technology that Razorpay will bring to help achieve this goal. Mastercard is committed to developing safe, secure and more convenient ways to make payments with its technology and expertise and is confident this partnership will deliver that and more,” said Rajeev Kumar K.