Online grocery retailer Grofers has joined forces with RB(Reckitt Benckiser), the market leader in health, hygiene, and home care products, to launch- ‘Deliver safe programme’.
In a first for the Indian ecommerce industry, the collaboration with RB aims to strengthen consumer trust in the safety and hygiene measures implemented by Grofers.
The safety programme is built on 3P pillars – Products, Partnership, and Protocols. As a part of this initiative, RB will equip the Grofers team with its brands – Dettol, Lizol and Harpic which have been tested by internationally accredited external laboratories and are proven to effectively kill more than 99.9% germs.
Grofers CEO and Co-founder Albinder Dhindsa said, “Since the COVID-19 outbreak, safety and hygiene have become key consideration drivers for our customers. While we have already implemented multiple safety measures across operations, with our partnership with Reckitt Benckiser, we are now going a step further to ensure that every part of Grofers experience is safe for our customers and our team members.”
RB Hygiene, South Asia, Senior Vice President Narasimhan Eswar, said, “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. Our collaboration with Grofers will help ensure a safer and hygienic platform for our online shoppers in these trying times.”
To make customers aware of this joint program undertaken to ensure enhanced safety and hygiene in their operations, Grofers will be sending out notifications, emailers and banners on the landing page of the company’s mobile app and website. Customers will also receive leaflets with their delivery, in sealed and sanitized bags, documenting the safety and hygiene processes undertaken.
Grofers has also mandated daily thermal screening and use of the Aarogya Setu app for better safety of customers and delivery and warehouse staff. Grofers has also introduced Zero-Touch Deliveries, and the delivery and warehouse staff is required to use hand sanitizer after every delivery. Wearing masks, hairnet, gloves, and usage of sanitizers has been made mandatory, and all team members are instructed to change their face mask every two days.