Mumbai, NFAPost: The once evergreen sector, and super-fast growing gym industry has seen a major setback due to COVID19. But good health is still the need of the hour. With the pandemic, one thing that is most required is maintaining an energizing fitness regime for anyone to emerge stronger.
Today, fitness enthusiasts are more inclined towards working out in an environment that gets them fit while having fun and socializing; a place they can feel they belong. Having this philosophy at the core, énergie fitness, UK’s No. 1 Premium Gym, has entered the competitive Gyms and Fitness category in India.
With more than 17 years of experience, and over 125 clubs in UK, Ireland, Spain Scotland, the USA, the Middle East and now India, énergie fitness has been émpowering people to transform their lives by making workout fun with new innovative ways and classes to keep them motivated to be regular at achieving their goals.
This will be India’s only hybrid-gym chain model with a perfect blend of gym facilities, and specially designed boutique classes that will use state-of-the-art technology to keep all members up-to-date and engaged.
A multiple gyms owner with over 20 years of experience and a fitness enthusiast himself, Namish Internationa Director Sumit Goel emphatically states with newer trends emerging, people are moving towards a selective combination of a variety of workouts.
“High-intensity classes, boot camp, functional, and circuit training are changing the perception of traditional modes of training. The brand offers signature training modules utilizing all these aspects making it a place that will keep members motivated to come back for more. When I met the team at énergie fitness, UK, I witnessed these amazing new concepts and the hardcore loyalty of its members. I knew this is what I wanted for my country, and thus took up the Master Franchise rights for India,” said Sumit Goel.
With his journey from hospitality to retail to fitness, Sumit Goel has made a difference in people’s lives. Most importantly with something they have needed the most, their health. This has always motivated him even though the Covid19 lockdown stalled his dreams. The first gym will be launched in his home city of Lucknow by the end of February. The next 3 will be in Mumbai, Goa, and Delhi within 6-8 months. The firm is determined to reach 50 gyms in the next 5 and a 100+ in the next 10 years.
The vibrant feeling as you enter the club, the colors, and ambience along with specific zones for workouts is set to warm any heart, pun intended. énergie fitness has developed a signature zone called ‘Thé YARD’, providing an innovative range of classes.
It is a seriously cool training space, a fitness playground, equipped with a range of versatile kits. With the instructors specially trained to get the best out of the members, this high intensity 30 minutes group class combines interval, and functional training alternating from TRX training, slam ball workouts, and punching away on the boxing bags. The gym chain will also offer the un-matched émpower Programme, a lifestyle and fitness programme provided at énergie fitness clubs aimed at goal-setting with assured weight-loss, and stamina increase. The programme lasts for 4 weeks, and will even have a money-back guarantee.
All this is being monitored with the ‘MYZONE technology’ building a workout community. Each member will be fitted with the MYZONE belt during the class for real-time heart rate tracking which will be displayed on the central screen to help the instructors monitor each participant’s workout levels and heart rate.
The MYZONE app is connected to smartphones and can be used even if a member is exercising out of the gym premises and participates in monthly challenges with other members. The app allows engagement and motivation to adhere to the workouts.
énergie fitness has partnered with Top-of-the-line equipment brand Precor and is getting in the latest series in cardio and strength equipment including, but not restricted to, Treadmills, Cross Trainers, AMT’S, Upright & Recumbent Bikes, Rowing machines, Climb-mill, and Spin Bikes.
The cardio machines will be using the ‘Preva technology’ that will enable the user to log into Netflix, Spotify, etc., and enjoy the entertainment while working out. The strength equipment will have touchpads and pucks that will speak to the smartphones. The app on the phone will connect with the machine and prompt the user on his workout keeping the last workouts in the memory and prompting him on the counts and repetitions that are done.
Harsha Sandhu, Head-Franchise Growth and Development, excitedly explains being a part of the énergie network you have the opportunity to represent an award-winning brand in the area and build a thriving business while motivating the community to lead a healthy lifestyle.
“A premium friendly neighbourhood facility that is affordable and accessible to all fitness seekers is the need of the hour. The brand provides holistic support to each franchise at all levels of the franchise journey. The gym area starts from a minimum of 5000 sq. ft. We are ready with an effective solution that will help to get a franchise into business, site-selection, equipment procurement, staff training, pre-sales, launch event & associations, media announcements, Operations & Marketing SOPs, Fitness Programming, and the all-important Real-Time Business Intelligence support,” said Harsha Sandhu.
Elite Franchise Magazine ranked énergie fitness as number 14 in the Top 100 UK franchises in 2018. In 2019, Elite ranked énergie fitness at no 2 in the franchising industry in the UK, ahead of fast-food giant McDonalds which took the no 3 spot. According to the publication, the brand has developed the most complete turnkey franchise package available, enabling ambitious entrepreneurs to succeed in this exciting and dynamic sector.
A perfect business with low-cost investments, and fast ROI will make you want to add more gyms yourselves in the future. The énergie fitness India team is confident of replicating the robust franchising network built worldwide. It would enable them to continue to grow a strong, sustainable business, both domestically and internationally.
Althea Shah, Head-Marketing & Communications, confidently adds the company’s aim is to get our partners the best of associations and marketing promotions to attract the right target set.
“We pursue our dealings with INTEGRITY, rely on consistent INNOVATION, and take pride in our ACCOUNTABILITY, ensuring that what we say is what we do. We make workouts fun, creating a playful environment where people feel connected. At énergie, you belong to a place where you’ll sweat and smile with like-minded fitness enthusiasts,” said Althea Shah.
The gym chain will have an offering for all ages and abilities, whether you are new to fitness or a seasoned gym user. Members will be greeted with a smile from Experienced staff and knowledgeable, professional trainers who can offer a ‘tailored exercise programme‘ to help people reach their goals.
Members can track their progress towards their fitness goals and enjoy special offers and deals via the énergie app. The aim is to improve the overall health and wellbeing of the community and bring enjoyment and fun back into fitness. With énergie fitness, you just don’t join a gym; you join a family where you belong.
énergie fitness, UK’s No. 1 Premium Fitness Club has been brought into India by Namish International, a subsidiary of Fit to Fab Pvt. Ltd. With a foray into hospitality, retail, and fitness, the company has a valuable legacy and significant business experience running successful businesses for 25+ years spreading education, hospitality, production and distribution of timber and rice. Sumit Goel picked up from the family tradition and delved into the retail sector along with hospitality, construction, and fitness centres for the last 20 years.