TheNFAPost Podcast

This path breaking milestone comes in less than 5 years of its operations

To celebrate this momentous journey, itel launches its new brand essence for 2021 -‘itel hai. Life sahi hai.’

Plans to launch new range of Smartphones for customers bundled with trendy technology at affordable price

New Delhi, NFAPost: Taking its success story forward, entry-level mobile phone brand itel owned by TRANSSION Holdings announced over seven crores happy customers in India. This milestone comes in less than five years of its operations.

The journey from six crores to seven crores has been the fastest for itel so far – in over 6 months’ time, which is a testimony of customers’ trust, acceptance and reliability on the brand. Customer-centricity, robust distribution network backed with strong service support and localised marketing communication approach are the four key pillars for itel’s success story in India.

Since its inception, the Chinese mobile phone company itel has been instrumental in democratising technology for all, thereby empowering consumers with trendy technology, backed with affordability and accessibility. itel has equipped, enabled and empowered customers with its magical portfolio over the last few years, aligned with its brand philosophy of ‘Har Haath Mein Jaadu’.

As it builds on this momentum, the year 2021 will see itel leapfrogging towards its new brand vision ‘itel hai. Life Sahi Hai.’ The new vision connotes – enjoying a better life with itel’s range of products and services. Shenzhen headquartered itel products are mostly sold in Africa and some part of Europe and Latin America. The firm was founded by Lei Weiguo and Shenzhen Transsion Holdings Co Limited in March 2014.

Celebrating the milestone, TRANSSION India CEO Arijeet Talapatra, said over the last five years, itel has seen robust growth and has successfully secured its position amongst the top three industry leaders in its segment.  

“With the next billions of Indians entering into the fold of connectivity, itel will catalyse this transition enabling vast majority to reap the benefits of digitalization providing comfort and convenience catering to their needs across entertainment, education, financial inclusion and business,” said Arijeet Talapatra.

To celebrate this path-breaking achievement, itel is soon going to launch flagship products across categories.  The launches will be aligned with its new brand vision of empowering consumers to realise the true potential of digitalization. itel’s every innovation is backed by its core values—commitment towards customers, providing value for money, reliability, and accessibility, that helps the brand to create a difference for itself.

Arijeet Talapatra further added that the company’s new brand vision “itel hai. Life Sahi Hai” emphasises on the company’s commitment to provide a value-driven offering to customers for a more convenient and better life.

“We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magical portfolio and have better standard of living through its phones, Televisions and Smart Gadgets,” said Arijeet Talapatra.

Arijeet Talapatra also added that the milestone of Seven crores customers further motivates them to achieve newer heights of success by bringing innovative and technologically advanced digital devices that can cater to the needs of new India.

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone.

The company democratises technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections.  It democratises technology by giving entry to technology and connectivity to consumers without prior access to it, allowing them to get closer and benefit from their social connections. itel has a product portfolio of smartphones, tablets and feature phones. 

After more than 10 years’ development in Nigeria itel has expanded its presence in around 40 emerging markets globally and has established its leadership in both Smartphones and feature phones in the segment it operates.

For more information, please visit:

Previous articleNykaa May Come Up With An IPO This Year
Next articleWipro, Tel Aviv University Ink MoU For Research In Quantum Computing


Please enter your comment!
Please enter your name here