TheNFAPost Podcast
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Bengaluru, NFAPost: Reddit has acquired Dubsmash for an undisclosed sum. While Dubsmash will maintain its own platform and brand, Reddit aims to bring the teams together to combine the unique creator experience of Dubsmash with its own community growth engine. Dubsmash’s entire team — including the three co-founders, Suchit Dash, Jonas Druppel and Tim Specht — will join Reddit.

Commenting on the development, Reddit CEO Steve Huffman said in a statement that both Reddit and Dubsmash share a deep-rooted respect for how communities come together.

“Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions,” said Steve Huffman.

The company said it will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways.

Dubsmash enables more than one billion video views per month. On the other hand, Redditors have posted millions of videos, increasing two times in 2020.

Dash, Head of Dubsmash said, “We want to continue our journey to bring best in class video products to our users, and now Reddit users. We believe in the idea of connecting creators around interests and topics, something Reddit has pioneered, in our growing Dubsmash community.”

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