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The alliance to launch a motorised warehouse order picking trolley MOPTro

Godrej Material Handling will improve intra-warehousing logistics, supply chain

Bengaluru, NFAPost: Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd, announced the launch of MOPTro, a product of Greendzine Technologies – a motorised order-picking trolley.

This is a natural extension to Godrej’s existing product – SKUtro a manual order picking system which was launched last year to aid in improving shop floor mobility and employee productivity. This is in line with Godrej’s vision of improving India’s intra-warehousing logistics and supply chain.

The pandemic brought about many changes in the functioning of businesses with many city-working people moving back to their hometowns. This reverse migration pivoted ecommerce sales from tier-1 cities to tier-2 cities.

According to statistics released in the public domain by research organisations on the recent sales by Amazon and Flipkart, 91% of Amazon’s and 65% of Flipkart’s new customers came from smaller cities.

Warehouse ecosystem

Therefore, in order to fulfil such high demand, timely picking solutions are of high importance. India is a relatively young nation with a large slice of the population being sub 35 years in age.

They like to try new experiences and are ambitious to move up the ladder. In the warehouse ecosystem, picking orders and walk long distances is not only a monotonous but also a tedious activity. The staff fulfilling these requirements mostly fall within the sub 35-year-old category and are looking for more engaging and faster ways to get the job done.

MOPTro also known as Motorized Order-picking Trolley, a smart picking solution, is a natural product extension similar to Godrej’s SKUtro – a first of its kind in India. Launched in 2019, SKUtro has been seeing a rise in demand from ecommerce, retail and pharmaceutical companies especially over the past few months.

Factors such as the past few months of lockdown, the subsequent pent up demand and seasonal festive sales are pushing companies like Godrej to partner on solutions that ensure speedy and accurate order picking thereby achieving higher throughput. This also ensures that the warehouse employees reap benefits such as better health, safety, and wellness.

MOPTro revolutionizes the everyday manual order-picking practices by simplifying the tedious manual picking process for operators, ensuring accurate picking and put-away. The software on the mobile device attached to MOPTro helps in showing the fastest aisle route to picking a product thus enabling greater throughput.

Become self-reliant

Godrej has always believed in supporting Indian innovations on the nation’s journey towards becoming self-reliant. With the supply chain industry progressively focusing on motorised offerings to cut down on the turnaround time for movement of the products within the warehouses, this association is a proactive effort to support the start-up innovators of the country in the intra-logistics space while bridging the gap in the supply chain.

Godrej Material Handling Executive Vice President & Business Head Anil Lingayat said with two subdued quarters owing to the extension of lockdown and the staggered easing of restrictions, India Inc is going all out to fulfil the pent-up demand in the remaining two quarters of the fiscal year.

Anil LingayatIt comes with all the benefits of SKUtro and more through this partnership the company hopes to help both operators and industries like ecommerce, 3PL and Manufacturing emerge stronger.

Godrej & Boyce (‘G&B’), a Godrej Group company, was founded in 1897, and has contributed to India’s journey of self-reliance through manufacturing.

G&B patented the world’s first springless lock and since then, has diversified into 14 businesses across various sectors from Security, Furniture, Aerospace to Infrastructure and Defense. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide daily.

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