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New range comprises ceiling, wall, exhaust, and pedestal fans to further strengthen category

New Delhi, NFPost: India’s trusted consumer durables brand, Usha International, today launched 10 new fan variants that include ceiling, wall, exhaust, and pedestal fans, adding to its already robust portfolio.

These innovative, best-in-class products spanning categories, aim to cater to a diverse range of consumer needs. Usha’s new ceiling fans include – AIROSTRONG AngleAIROSTRONG Curve, Swift AlphaSwift Alpha Chrome, and Bloom Bellflower. 

Consumer insights

Enhancing its pedestal and wall fans range, the company has introduced the Colossus and Pentacool series, and also launched Striker – the high-speed plastic exhaust fans range.

Talking about the new launches, Usha International President – Electric Fans & Pumps Rohit Mathur said developed as a result of consumer insights, these new fans underscore that Usha recognises that every household has a different need.

“To ensure we serve all our consumers, we have further strengthened our already robust portfolio with 10 new products that boast innovative technology and high-performance capabilities. We aim to evolve in tandem with consumer preference to nurture the trusted relationship we have with homes across the country,” said Usha International President – Electric Fans & Pumps Rohit Mathur.

The new fans launched by the brand have been carefully designed keeping in mind India’s new-age consumer, and enhance the décor of any room they are placed in.

Priced competitively and available in multiple colour variants, all products come with a two-year warranty making it a compelling buy.

Double-digit growth

Fast-moving consumer goods major Usha International Ltd.’s appliances division is likely to end the current fiscal with a 14% growth in its revenue.

“At the national level, the industry is growing by 7%, whereas we have been posting a double-digit growth in the North and the East and single digit growth in the South and West,” said Saurabh Baishakhia, president, appliances, Usha International Ltd. “Next fiscal, we are eyeing a 15% growth in revenue, excluding fans and sewing machine divisions,” he said.

Usha International is exporting some of its products to neighbouring countries such as Sri Lanka and Nepal in a limited way. Going forward, it plans to make a foray into West Asia, South East Asia and the US.

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