TheNFAPost Podcast

Mumbai, NFAPost: Beauty and ecommerce platform Nykaa has announced that Alia Bhatt made a personal investment in it through a secondary transaction for an undisclosed amount. Reportedly, with this round of investment, Nykaa entered the startup unicorn club

Since its launch, Nykaa has been instrumental in shaping the beauty and lifestyle industry in India through its omni-channel reaches and curated product offering. The platform follows an inventory-led model, and has its own private label in cosmetics and personal care segment.

Earlier this month, Katrina Kaif invested an undisclosed amount in the beauty and ecommerce platform. In May 2020, Nykaa raised Rs 66.64 crore from its existing primary investor Steadview Capital.

According to the filings with the Registrar of Companies, Steadview invested in an equity round, and has been allotted 1,09,986 Rs 10 shares, at a premium of Rs 6,049.

As an omnichannel lifestyle retailer, it claims to have over five million monthly active users and handles over 1.5 million orders a month, hawking over 1,500 brands and over 1.3 lakh products, available on its website, app, and stores. Apart from the omnichannel presence, its products are sold across 70 stores.

While Nykaa Men offers beauty and grooming products, Nykaa Pro caters to all professional beauty needs with special access and offers, and Nykaa Beauty is its in-house beauty products offering cosmetics across lips, eyes, face and nails. It also has skin and body care range apart from bath and body collection, naturals and fine fragrances.

According to reports, Nykaa had turned profitable in FY19,  posting profits of ₹2.3 crore, while its revenues touched ₹1,159.32 crore.

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