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Amritsar, NFA Post: In a bid to strengthen the gig economy ecosystem in India and enhance competencies of its women direct sellers, Amway India has announced the launch of project “Nari Shakti.”

“Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully,” the company said in a statement.

It added that as part of its 10-year growth vision, the company aims to continue to empower women and offer them opportunity to own and operate their own business while living their passion for fitness, healthy living, cooking, or beauty.

“The current health crisis has increased the uptake of flexible roles in the gig economy ecosystem due to the looming uncertainty on the job front,” Amway India Chief Executive Officer Anshu Budhraja said.

“Women play a critical role in strengthening the current socio-economic landscape of India… We believe that women entrepreneurs are key to our future in India and we are committed to fostering an environment of growth and offer opportunities for women to realise their full potential,” Budhraja added.

More than 60% of Amway India’s direct sellers are women and to kickstart the project, the company has identified select women entrepreneurs based on certain parameters and will aim to further expand its reach in the coming months, Budhraja said.

The company has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product training and usage of the various business tools and social commerce, it said.  

The selected women will be mentored by key senior women entrepreneurs, who will guide them throughout their journey with Amway India, the company said

“The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of digital medium to sustain businesses and moving beyond the traditional ways of direct selling,” it added.

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