TheNFAPost Podcast

Amritsar, NFAPost: Internet of Things (IoT) platform FanPlay has tied up with Microsoft India to use its cloud platform, Microsoft Azure.

Through this partnership the company aims to leverage Microsoft Azure to drive innovative engagement experiences for fitness and sports enthusiasts.

Through the integration of advanced wearable technologies with deep analytics and cloud, FanPlayIoT enables fans to experience sports and fitness activities in a more interactive manner, the company said in a statement.

“We are excited to leverage the power of Microsoft Azure to create a platform that amplifies the passion and emotions of sport enthusiasts in a unique way. SportsTech is poised to scale new heights not just in India but across the world, and we are committed to introducing new innovations for gamifying fan engagement. Our Azure-based platform captures the fan passion quotient in real-time and enables us to reward those super fans through brand partnerships using neuromarketing principles,” FanPlay Founder Mohan Kumar said.

FanPlay captures the emotions of sports enthusiasts, through wearables and IoT devices, and quantifies fans’ expressions through a unique FanEmote metric derived from a combination of verbal, emotional and motion vectors.

The platform also offers tips to help users realise their health and wellness goals and offer expert advice from sporting legends and coaches. In addition to real-time interaction with their favorite players, users also get rewarded on the platform by sponsor brands associated with FanPlay, the company said.

FanPlay has been deployed at the ongoing 13th edition of Indian Premier League (IPL) to augment engagement for the fans of Chennai Super Kings (CSK). The platform helps CSK sense emotions of millions of its fans on a real-time basis during IPL 2020.

“In today’s unprecedented times, we are all reimagining experiences for the virtual world. When sporting events are being held in restricted settings, innovative fan engagement channels become highly relevant. We are excited to collaborate with FanPlay to enhance the experience of sports enthusiasts around the world on their unified digital experience. Being powered by Microsoft’s scalable and secure cloud platform allows FanPlay to engage with varying audiences and improve their experiences with intelligent feedback loops,” Microsoft India Startup Ecosystem Director Sangeeta Bavi said. 

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