Chennai, NFAPost: Fashion group Mango continues its expansion in the Indian market and its franchise partner, Myntra (in the wholesale space), along with its retail partners, will open 10 new retail outlets before the end of this year.
The first opening will take place in early October in the Infinity Mall shopping centre in Mumbai, while the other openings will be in iconic department stores located in the cities of Ahmedabad, Jaipur and Delhi, at Kapsons department stores in the city of Chandigarh and Ludhiana, along with standalone stores in the cities of Hyderabad, Surat and Lucknow.
Mango will have 29 stores in India, making it the country with the second-highest number of stores in Asia.
Mango’s partnership with Myntra began in 2014, the year Myntra helped accelerate Mango’s online business in India, where it is one of the leading fashion and lifestyle destinations. Following successful results, in 2017 a new agreement was signed through which Myntra also assisted in facilitating the expansion of the brand’s stores in India, aimed at rolling out an omnichannel business strategy in the country.
Mango’s Director of Expansion and Franchises Daniel López said, “It is excellent news that the expansion plan we announced in 2017 is being implemented successfully. Myntra is an ideal partner for us, since it has the capacity and the expertise to develop an excellent omnichannel strategy in India, one of the markets with the greatest potential in the world.”
Mango is very well established in Asia, with a presence in close to 200 stores in 15 markets, including China, Taiwan, Singapore, Hong Kong, Vietnam, Indonesia, the Philippines and, since 2020, the Maldives. Founded in 1984, it is one of the leading fashion groups in the world. Based in its city of origin, Barcelona and with a workforce of approximately 15,000 employees, the company has an extensive store network of 803,000 m2 in 110 countries.
From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed the 2019 financial year with sales of 2.374 billion euros.
Myntra Senior Director and Head of Offline Vishal Anand said, “At Myntra, technology has been key in enabling us to offer world-class experience to our consumers. Our strategic partnership with Mango has given impetus to our efforts for the brand on the back of omnichannel technology. Mango’s expanding presence in India will give us additional opportunities of collaboration and delivering fashion to customers across the nation.”