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Chennai, NFAPost: Motorola has strengthened its partnership with ecommerce company Flipkart, to mark its entry into the smart home appliances category in India. With new offerings including washing machines, refrigerators, and air conditioners, Indian consumers will be introduced to a ‘truly smart, truly revolutionary’ line of products, backed by Motorola’s premium brand proposition and Flipkart’s understanding of dynamic consumer behaviour.

Over the last year, Flipkart and Motorola have been working closely to build the brand’s portfolio of consumer durable products in a market that is witnessing rapid technological adoption. Flipkart has a strong track record of using consumer feedback and insights to bring highly relevant and best-in-class product experiences for its growing pan-India customer base.

The strategic partnership between the two companies resonates with Motorola’s ethos of bringing innovative and premium offerings to its customers, designed for their comfort.

Motorola Mobility, Country Head, and Managing Director, Prashanth Mani said, “With a journey spanning nearly 100 years of trailblazing innovation, Motorola has stood for many firsts and has always believed in delivering innovation that matters.”

“With this truly smart and revolutionary range of refrigerators, washing machines, and air conditioners, we aim to deliver a wide range of transformative experiences for the Indian consumers. This announcement also marks our growing partnership with Flipkart and helps us complement our existing portfolio of smartphones, smart TVs, and home audio with a comprehensive suite of home appliances that redefine smarter living,” he added.

Flipkart Vice President – Private Brands Dev Iyer said, “As a company, we are proud to be known as a homegrown platform that truly understands the pulse of Indian consumers and brings to life the products that are abreast with current and emerging demand patterns.”

“Consumers are increasingly opting for a smarter lifestyle and with the upcoming range of top-of-line smart home appliances from Motorola, they will be able to transform their living space. Our strategic partnerships are built to offer the best and latest products to our consumers, and we are happy to have partnered with Motorola to boost their offerings, ahead of the festive season — a period all Indians eagerly look forward to,” he added.

Apart from marking its debut in smart home appliances, Motorola in collaboration with Flipkart is further set to expand Motorola’s Smart TVs range and the recently launched Home Audio range on its platform — all in time for the upcoming festive season.

Besides offering ease of operation and personalization, such smart home appliances have the ability to transform and bring to life the entire household at a click of a button on consumer’s smartphones/remote controls, the company said.

As per industry reports, the Indian smart home market is expected to be around $6 billion by 2022, and globally that number is expected to reach $53.45 billion, showing the massive growth opportunity for smart devices across the globe.

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