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iDklic, leaders in scaled digital marketing solutions for retail pharmacies across Europe, has announced an agreement with pharmaceutical company Santalis to deploy consumer experience-focused digital solutions in more than 90 pharmacies in Belgium in 2020.

iDklic is part of PRN Health, a wellness and healthcare technology focused division of the global STRATACACHE family of marketing technology companies.

Santalis, a division of the Astera Group, is committed to reinforcing its role as health specialists for its customers, and the new digital solution includes window and countertop displays, as well as digital signage software and hardware.

With deployed solutions in over 1,500 pharmacies across Europe, iDklic was founded in 2006 by Jean-Charles Figoni and Miriam Taub. iDklic is a PRN Health company based in Brussels, Belgium.

“Santalis understands the importance of deploying in-store digital solutions that span the entire shopper journey, allowing them to better serve customers by improving engagement and communication,” said iDklic CEO Jean-Charles Figoni.

Santalis is the fastest growing cooperative of pharmacies in Belgium and the first group of independent pharmacists in Belgium to create an omnichannel in-pharmacy shopping experience with Santalis TV. With the new iDklic and PRN Health partnership, three iDklic solutions will be introduced in each pharmacy, providing a cohesive experience that draws more shoppers into the store, delivers engaging and helpful health and wellness information, and provides relevant product offers, ultimately driving higher sales, the company said.

iDklic will utilize integrated proprietary technology found across the STRATACACHE family of companies, including media players, software, commercial grade tablets and advanced services and full, local technical support. The three iDklic solutions are:

  • Large-format outside-facing window display to engage and attract passersby, increasing footprint inside the pharmacies
  • Over-the-counter display, informing customers of promotions and special offers
  • Digital display screen located near the checkout cashier, promoting new products and driving impulse purchases

Santalis Belgium CEO Patrick Rémond  said, “We chose to work with iDklic in Belgium because of its expertise and solid reputation for delivering transformative digital solutions for retail healthcare. We look forward to the possibility of further collaboration with the team.”

“Our ability to deliver large-scale solutions for prestigious customers like Santalis is made possible by the leadership and support we receive from PRN Health and STRATACACHE.  We look forward to further leveraging this support as we see significant opportunities for growth in France and Germany in the coming months,” Jean-Charles Figoni added.

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