TheNFAPost Podcast

Designers from Brazil, South Korea, India & China Take Top Honors

Bengaluru, NFAPost: The winners of the 2020 Michelin Challenge Design global competition have been announced. Challenge Design is celebrating its 20th anniversary this year and is a featured program of the Movin’On Summit, the world’s premier gathering for sustainable mobility.

The theme, Upcycle, challenged artists, designers, engineers, architects and creatives worldwide to take inspiration or elements from previously-honored Challenge Design entries and create an Upcycled design that added environmental, societal or economic value.

Incredible ideas

The winning teams came from Brazil, South Korea, India and China.  Additional Upcycle Judge’s Award winners came from China, South Korea, Colombia, India, France, the United Kingdom, Indonesia, Italy and the United States.

Commenting on the success of the event, Chairman of the 2020 Challenge Design Nick Mailhiot said in addition to timely and relevant themes, an essential part of Challenge Design’s prestige and continued success is due to the support of jurors.

“Our jurors who spent two days in virtual meetings to review the entries and select the winners in these extraordinary times. We are incredibly grateful for their support,” said Chairman of the 2020 Challenge Design Nick Mailhiot.

The Jury for the 20th Challenge Design was comprised of:

·         Chris Chapman, Senior Chief Designer, Hyundai North America

·         Dave Marek, Acura Executive Creative Director, Honda R&D

·         Craig Metros, Design Director, North American Truck/SUV, Ford Motor Company

·         Louise Pelletier, Director, Center of Design, University of Quebec at Montreal

·         Stewart Reed, Head of Transportation Design, Art Center College of Design

·         Frank Saucedo, Design Director, General Motors

·         Thomas Sycha, Head of MINI Exterior Design, BMW Group

·         Freeman Thomas, Global Strategic Design Director, Ford Motor Company (retired)

The 2020 Michelin Challenge Design Upcycle Winners:

First Place: Dayvid Almeida of Brazil for his entry, “Volkswagen MUT.E”

“It is really important to think about mobility as a complex organism that we could design for our future. The first thought about Upcyclewas the idea to make something great and add the value of the solutions that nature has developed,” said Almeida.

“I am very grateful for this kind of challenge, for the importance that you give us designers to imagine the future of the mobility. I think for me and for a lot of people in the auto industry, they say Michelin Challenge Design is the most important in the world. It is very important because it brings innovative solutions,” said Almeida.

Second Place: Young Jae Kim of South Korea and Dinesh Raman of India for “Fargo”

“One of the challenges in 2020 was to understand what Upcycle meant,” said Young Jae Kim.

“Part of what made this Challenge Design different was that it focused on functionality more than aesthetics. You are going to solve greater problems,” said his teammate, Dinesh Raman. The two are graduate students at the Royal College of Art in London.

“We basically felt like jurors. We switched on the projector in our classroom and went through almost all the prior entries. We thought sustainability only made sense if it had massive impact both socially and economically,” said Dinesh Raman.

“The whole process was really fun. We also took a great amount of inspiration from our memories of the “Top Gear” show in which Jeremy Clarkson had to drive through Vietnam,” said Young Jae Kim. 

Third Place: Chen Mango, from China, for his entry: “Michelin Moving Space”

“In the near future, due to high population density and limited land resources, the concept of high-density vertical cities will come true in metropolises like New York, Shanghai and other cities,” said Mango.

“Parking fees will be very high. If the private space module can be part of our house, we will never pay for parking. When we want a trip, we just need to book a sharing power module with our phone.”

Judge’s Awards:

In addition to the three winners, the jurors selected the following to receive Upcycle Judge’s awards.

Design NameNameCountry
GeminiFred YanChina
Multi-Pod OfficeSunghyun HongSouth Korea
GretaMichael Joell Martínez TenjoColombia
Soul-EBonny SunnyIndia
EventyrColin HeridelFrance
Infiniti OrigamiAilin YuChina
PinwheelYibo QiaoChina
Circle of MobilitySeok-woo ChoeUnited Kingdom
AC-SARMade Arya Satria DewanggaIndonesia
Breath IIYuan TianChina
PassageXue ZhaoChina
HyperpodPratyush WasuleItaly
ReFramerSiavash Jafari JozaniUSA

Through its first 20 years, the Challenge Design competition has received more than 14,000 entries from 134 countries. The theme for the 2021 Challenge Design will be announced in early August.

Michelin, the leading mobility company, is dedicated to sustainably enhancing its clients’ mobility. The company also designs and distributes the most suitable tires, services and solutions for its clients’ needs.

The company provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. The company is also developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America ( has more than 21,400 employees and operates 19 major manufacturing plants. 

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